SOURCE: Aberdeen Group

Aberdeen Group

February 10, 2011 10:00 ET

New Research Links Strategic Use of WAN Acceleration Technologies to Improved User Satisfaction

Best-in-Class WAN Managers Spent Less Than One Third That of Their Peers and Enjoyed More Than Double the Number of Satisfied Network End-Users

BOSTON, MA--(Marketwire - February 10, 2011) - In a break with tradition, top performing WAN managers address poor application performance with optimization and acceleration, rather than simply throwing more hardware and bandwidth at the problem. As the demands of bandwidth-hungry applications and a growing remote workforce place increasing demands on data and communications networks, the Best-in-Class are focused on increasing utilization of existing resources through visibility and acceleration technologies. In a new report, 2011 WAN Acceleration State of the Market, announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), top performing organizations share the following characteristics:

  • 66% prioritize business-critical application traffic over other types of network traffic

  • 50% use compression and application-specific optimizations

  • 82% have visibility into network activity and performance

Aberdeen's senior research analyst, Russ Klein, notes, "There is often a perception that achieving great success, especially when it comes to network infrastructure projects, usually correlates with spending lots of money and having the resources of a very large company at hand. However, our survey of more than 200 enterprise network managers shows a much different picture, with the Best-in-Class organizations spending much less per headcount and as a percentage of total telecom cost. In the next year, over 30% of all respondents are planning to boost their use of APIs for network integration and also increase the centralization of WAN optimization and acceleration. These steps will allow organizations to improve the effectiveness of their WAN acceleration solutions and also increase their ability to expand the benefits of optimization to emerging technology areas such as IP-based communications and mobile devices."

A complimentary copy of this 2011 WAN Acceleration State of the Market report is now available thanks to the following research distribution underwriters: Exinda, XO Communications, and Zeus Technology Ltd.

Visit for additional access to complimentary IT Infrastructure Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having studied more than 30,000 companies in the past two years, Aberdeen educates users to action by driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen places content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of Harte-Hanks' "customer optimization" process (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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