SOURCE: Market Leader, Inc.

Market Leader, Inc.

August 21, 2012 08:00 ET

New Research by Market Leader Identifies Gaps Between Marketing & Technology Services Used by Agents and Provided by Brokers

Study Identifies Several Specific Marketing and Technology Components That Could Form a Blueprint for Real Estate Brokerages and Franchises Looking to Increase Agent Recruitment and Retention

KIRKLAND, WA--(Marketwire - Aug 21, 2012) - Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), a leader in online marketing and technology solutions for real estate professionals, today released details of a study conducted among more than 2,000 real estate professionals that identified the key marketing and technology solutions used by agents, and highlighted that the gaps between agent expectations and what is provided by real estate franchises and brokerage companies.

The study, conducted earlier this year within the Market Leader and ActiveRain communities, highlights:

  • Software solutions once considered "cutting edge" are now standard among agents and have begun to be provided by many firms
  • The top seven software solutions are now used by an average of almost half of all agents, but provided by only 20% of brokers
  • Four of the top five marketing vehicles used by agents are now online. Direct mail, still an agent favorite, is the only offline favorite
  • While franchises and brokerage companies are delivering more software to their agents, fewer than 10% of brokers assist agents with their top marketing vehicles

"Far more brokers and franchises are investing in enterprise-wide technology and marketing platforms for their agents, as a means of recruiting and retaining the best agents as well as accelerating their market share and success," said Steve Murray, publisher of REAL Trends. "Many more brokerages and franchises are still struggling to identify exactly what their agents collectively need to be more successful. This research begins to answer that question."

         
Leading software solutions   Agent Usage   Firm Provides
IDX website   63%   41%
Craigslist posting tool   53%   12%
Contact management/CRM   51%   22%
Listing syndication tool   41%   26%
Virtual tour software   37%   13%
Marketing design software   31%   17%
Single property website software   29%   10%
         
The top five marketing vehicles   Agent Usage   Firm Provides
SEO, blogging and social media   49%   4%
Direct mail   43%   5%
Home buyer or seller lead generation   35%   15%
Paid advertising on national real estate websites   28%   15%
Pay-per-click (PPC) advertising or search engine marketing   18%   4%
         

"This type of research helps guide both our brokerage company customers and Market Leader itself," stated Ian Morris, CEO, Market Leader. "We are energized by the results customers are seeing from our lead-to-close software platform and the role it is playing in helping industry leading firms recruit and retain agents, and help those agents increase their productivity." 

For more information on the study and additional detail on the data collected, please visit http://www.activerain.com/real-estate-marketing

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit www.MarketLeader.com.

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