Experiential Marketing Forum

Experiential Marketing Forum
IMI International Inc.

IMI International Inc.

September 03, 2009 08:27 ET

New Research Partnership Launch: Experiential Marketing Forum and IMI International

IMI International to Highlight Latest Experiential Marketing ROI Insights

ATLANTA, GEORGIA--(Marketwire - Sept. 3, 2009) - The Experiential Marketing Forum is proud to announce that IMI International, a leading global marketing consulting and research firm, will be providing the EMF with a research forum with monthly insights and perspectives on topics that matter most to experiential marketers around the world.

The Experiential Marketing Forum, the largest global community of experiential marketing practitioners with over 8,000 members, seeks to expand its role in the development and communication of fact-based research methods and insights.

Designed to be relevant, timely and informative, IMI International's best-in-class insights will allow the Experiential Marketing Forum community to experience elements of the vast database of insights and best practices that IMI International has developed. "IMI has been a great partner at delivering on market-proven principles, as well as the unexpected insights that they have become known for", says Erik Hauser, the EMF's founder.

Since 1971, IMI has been maximizing clients Marketing ROI through consumer insights that establish best practices in developing, optimizing, executing, and key performance metrics. IMI has completed over 1,500+ experiential marketing campaign evaluations across 10 countries and 50+ categories, covering tactics across sponsorship events, street sampling to in-store and digital initiatives. Clearly, IMI International is well suited to lead this exciting project.

For all current members in the Experiential Marketing Forum, the launch of new insights that highlight the foundation of IMI International's experiential marketing best practices is very exciting. "Experiential marketing is one of the best ways to impact consumers and deliver quantifiable value to your brand and IMI International is here to help the community meet and exceed its business goals," says Dan Hunter, Partner of IMI International. "The fun part will be to watch how community members leverage these facts to build on their existing experience and take it to the next level," said Hunter.

This partnership looks forward to hearing from the experiential marketing community to continue to grow this exciting field.

About The Experiential Marketing Forum

The Experiential Marketing Forum (EMF) is the center of knowledge for experiential marketing and related subjects. The EMF has several features that help teach individuals about experiential marketing methodology and related topics. The EMF community has more than 8,000 members from around the globe, and currently is translated into 11 languages. The EMF is a virtual "think tank" of professionals, students and others who share ideas and keep abreast of trends in media on a daily basis. The Experiential Marketing Forum can be found at www.experientialforum.com.

About IMI International

IMI International is a leading global marketing consulting and research firm with offices in the United States, the United Kingdom, Canada and Australia. Focused on improving its Fortune 500 clients' marketing effectiveness, IMI International evaluates and optimizes brand activation campaigns to meet brand and sales objectives while achieving the highest ROI possible. Privately held, IMI International has a robust database of action standards sourced from over 9,000 marketing evaluations over the last 35+ years across 80 product and service categories in 15 countries. For more information on IMI International, visit its website at www.consultIMI.com.

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