SOURCE: ibranz

March 24, 2008 09:00 ET

New Research Report Provides Insight Into Virtual Business Owners

LADERA RANCH, CA--(Marketwire - March 24, 2008) - ibranz, a Brand Strategy firm, today announced that it has released the first in a series of research reports focused exclusively on business owners in a virtual setting.

Many successful firms have made the transition to Second Life® -- a virtual environment steeped in commercialism. The more notable brands that have made this investment include IBM, PA Consulting, Toyota (Scion), Vodafone, Herman Miller, and BMW. The rationales behind these "transitions" are vast and range from attracting press coverage to brand engagement with potential clients. In addition, a myriad of small business owners have emerged to serve the growing needs of this virtual community. Whatever the desired outcome and whether by design or happenstance, millions of dollars are generated in Linden Lab's Second Life environment on a daily basis.

What business model works best when transitioning to a virtual world? The short answer is -- it's situational and depends on the desired outcome. A newly published report called "Business Owner's Survey Report I" explores this question. It asks virtual business owners questions about their operation, method of promotion, brand positioning, and ways to increase revenues. Opinion Leaders were also asked to voice their thoughts about Fortune 500 firms that have made this transition and what improvements they felt were needed. In short, this report will help any firm considering a move to this virtual environment.

This report is available at (click on the Virtual World Research link).

Headquartered in Ladera Ranch, CA., ibranz creates synergy between business and brand strategy since they should operate hand-in-hand. ibranz serves small to medium size organizations that seek assessment and realignment of their brand trajectory. ibranz also offers brand strategy consulting, conducts virtual market research, analysis, and report generation.

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