SOURCE: InterSense

December 13, 2007 15:43 ET

New Research Reveals Strong Motion Sensing Influence on Purchases of Gaming Consoles and Large-Screen Displays

BEDFORD, MA--(Marketwire - December 13, 2007) - With the holiday shopping season in full swing, gaming consoles are once again atop "wish lists" for 2007. New research commissioned by InterSense Inc. reveals the Nintendo Wii is first in the hearts of potential game console buyers this holiday season -- ahead of the Sony Playstation 3 and Microsoft Xbox 360 -- in large part due to the system's integrated motion sensing technology. Providing a more immersive, life-like gaming experience, "motion sensing" enables players to dynamically interact with a video game by using their hands or a hand-held device in a more natural way, such as by punching, fighting with a sword, swinging a bat or throwing a ball.

"It's clear that motion sensing technology has played a key role in the tremendous success to date of the Nintendo Wii," stated T.C. Browne, CEO of InterSense Inc. "We are at the early stages of the integration of motion sensing capabilities into gaming and these survey results demonstrate the market is primed and ready for the next stage in the evolution of gaming -- one in which games will capture not only a player's motion, but also his or her effort, speed, directionality and skill-based 'play action' -- ultimately bringing the competitive gaming experience much closer to capturing live game reality."

Highlights of the survey include:

--  Cross-platform ownership is growing.  Consumers are not merely
    replacing old systems with a newer console, but are instead becoming multi-
    platform owners.  In fact, 45% of survey respondents said they planned to
    own more than one console over the next year, compared with only 39% who do
    so now, indicating that acquiring a second platform is becoming a bigger
    console sales driver than acquiring a first one.
--  Motion sensing technology is a key factor in decision making.  While
    the Nintendo Wii is the only console that currently features motion sensing
    technology, the survey revealed motion sensing is an important
    consideration for consumers regardless of the platform they planned to
    purchase.  In fact, half of all survey respondents considering the purchase
    of either a PS3 or an Xbox 360 indicated the inclusion of dynamic motion
    sensing technology would make them more likely to purchase a gaming
--  Screen size matters.  The survey confirmed that owners of large-screen
    displays (40" or larger) are most likely to have plans to purchase any
    given gaming console.  Interestingly, the Nintendo Wii was the top gaming
    console choice among owners of ultra-large screen televisions (60" or

"The Nintendo Wii has clearly closed the gap on the Microsoft Xbox 360, in large part due to the integration of first-generation motion sensing technology that provides an intuitive gaming experience," stated Sean Wargo, Principal Consultant and President of The Market Sage. "While the Wii has only been on the market for half the time of the Xbox 360, shipments by the end of 2007 are expected to approach 20 million worldwide -- surpassing those of the Xbox 360 at nearly 17 million units."

Wargo continued, "There appears to be a link between the big screen experience and the motion sensing experience. This is evidenced by big screen owners' greater interest in the Nintendo Wii with its motion capabilities, versus the Sony Playstation 3 and Microsoft Xbox 360 with high definition. Surprisingly, the research suggests that motion sensing capabilities may be more important than high-definition support among big screen owners."

Commissioned by InterSense Inc., The Market Sage and Simon Management Group, the survey was conducted October 18-21, 2007, and included a random sampling of 1,000 U.S. households.

About InterSense

Founded in 1996, InterSense Inc. is a precision motion technology company delivering real time positioning, tracking and alignment capabilities, which bring higher speed and quality to visual simulation, guidance and enhanced vision applications. InterSense's patented motion tracking products enable realistic interaction with computer graphics for demanding applications including simulation and training; oil and gas exploration; flight, vehicle and manufacturing guidance; virtual prototyping and design; medical imaging; entertainment; and video/film production. Privately held InterSense is headquartered in Bedford, Massachusetts. For more information, visit

About The Market Sage

Founded in early 2007, The Market Sage assists electronics companies identify and explore new product opportunities by aiding them in critical market assessment processes. The Market Sage employs creative and efficient research techniques along with 15 years of experience in the marketing of consumer electronics to answer the crucial questions involved in any new product venture. Visit us at for more information.

About Simon Management Group

Simon Management Group is a management consulting firm focused on improving a company's ability to exploit its unique business opportunities with greater confidence and a higher degree of "execution intelligence." SMG has 18 years of experience helping technology-based companies achieve their growth goals by understanding the impact of market needs, product requirements, customer perceptions, and competitive dynamics on businesses. SMG's consultants provide unbiased, relevant and timely analysis and insights to improve the business-decisions at hand. Services include market validation for new companies, products, or market segments, competitive intelligence, channel assessments, market entry planning, product performance market auditing, market segmentation, and sales and marketing decision support.

Contact Information

  • Press Contact:
    Jena Murphy
    Citigate Cunningham for InterSense
    +1 617 374 4216
    Email Contact