SOURCE: Aberdeen Group

Aberdeen Group

January 11, 2011 11:00 ET

New Research Shows Bright Future for Video Technology in Talent Acquisition

Understanding Talent Needs and Creating a Quality Candidate Experience Are Key to Video Interviewing Process

BOSTON, MA--(Marketwire - January 11, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) has just published a new study exploring the role of video interviewing technology in the talent acquisition and recruiting process. The report, Lights, Camera, Action: Video Enabled Talent Acquisition Takes Center Stage, explores the variety of video technology available and its utility in lowering costs and building a deeper and more consistent talent pipeline. Those identified as top performers in employing these tools experienced 6% annual improvements in retention, 13% annual decrease in length of talent search, and 15% annual decrease in cost per hire.

Key to these impressive results is the ability to define competencies, track and understand the best sources for quality candidates, collect feedback from all appropriate parties, and continually improve the experience for both candidates and hiring managers. According to Mollie Lombardi, Senior Research Analyst and author of the report, "As critical talent becomes increasingly scarce, video can be a valuable way of reaching further into the talent market while at the same time lowering travel costs associated with recruiting. And at the same time, the possible improvements in the overall experience for candidates and hiring managers will make it easier to come away with that top pick."

Aberdeen's report provides more detail into the specific capabilities and technologies that top performers are putting into practice in the coming year, as well as the role of the individual HR executive and the skills that will be needed to fill that role. A complimentary copy of this report is made available due in part by the following underwriters: Expressume and HireVue. To obtain a complimentary copy of the report, visit: 

Visit for additional access to complimentary Human Capital Management Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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