SOURCE: uTANGO

May 16, 2007 08:00 ET

New Research Suggests Consumer Loyalty Program Could Replace Ailing Social Security System for 55 Million Americans

uTANGO.com and 250 Major Retail Partners Offer a Form of Privatized Social Security to Singles, Engaged Couples and Newlyweds to Earn up to $1 Million Toward Retirement

SEATTLE, WA -- (MARKET WIRE) -- May 16, 2007 -- uTANGO and Kelton Research today announced new survey data which reveals that the majority of young Americans are worried about their financial future and are looking to private enterprise to help fund their retirement. In fact, nine out of ten (90%) Americans ages 18 - 40 say they don't trust the government to solve the problems facing Social Security.

The same survey suggests that the majority of young Americans (94%) would trade their consumer loyalty and become long-term, loyal customers of major retailers in order to earn up to a $1 Million nest egg for retirement.

uTANGO is a first of its kind, Life-Stage loyalty rewards program that offers young couples the opportunity to leverage a portion of their existing spending to earn significant cash rewards for being long-term loyal customers of more than 250 participating merchants. uTANGO is pioneering a revolutionary new trend in Life-Stage loyalty marketing that seeks to recognize the true value of a customer for life by rewarding long-term extraordinary personal and consumer loyalty with major cash rewards of up to $250,000, $500,000 or $1 Million.

Over 77 million Baby Boomers are about to retire and with the predicted demise of Social Security, young couples will no longer have the safety net that millions of retirees enjoy today. uTANGO is a simple and easy option for couples to leverage their existing spending to earn a major Life-Stage cash payout of up to $10,000 at 10 years, $100,000 at 20 years and $1 Million at 30 years that can be used to defray the cost of buying a home, paying for college tuition or saving for retirement.

"Social Security in its current form is dead and people need to completely rethink how they prepare for their financial future," said uTANGO.com Founder & CEO Jim Miller. "The U.S. is a nation of spenders not savers, and for most young couples their main concern is making sure they have enough money every month, not saving for their future. The bottom line is... life is expensive, get paid to live it."

Eighty-three (83%) percent of those surveyed admit that they would like help saving more money towards their retirement. Consumers need to take their financial future into their own hands, and the uTANGO rewards program is one non-traditional path that can help alleviate their financial fears. Another important survey finding shows that small, mediocre rewards continue to be a source of frustration for consumers.

--  Lack Of Loyalty.  Eighty-six (86%) percent noted that their long-term
    loyal shopping with major retail merchants isn't being properly rewarded.
    
--  Good Things Come To Those Who Wait.  After 30 years of being a loyal
    customer of a select group of retailers, more than three-quarters (78%)
    would prefer to receive a $1 million reward towards their retirement
    instead of a small cash reward every year.
    
--  Saving While Shopping.  Nine in ten (90%) are interested in programs
    to help them earn $1 million towards retirement when they regularly shop at
    major retailers.
    
--  Powerless Purchasing.  An overwhelming majority (85%) of respondents
    confess that they worry about being able to afford major life purchases
    such as a new home, college tuition and retirement.
    
--  Marrying For Money.  Over two-thirds (69%) of this group think that a
    successful 30-year marriage should receive a major cash reward.
    
About uTANGO™

uTANGO launched in November 2006 and is the first of its kind: A "defined reward" and "defined spending" Life-Stage Rewards Program. uTANGO has developed a revolutionary patent-pending rewards program that enables singles, engaged couples and newlyweds to leverage their daily spending to earn up to $250,000, $500,000 or $1 Million cash in return for staying married and being long-term loyal customers of more than 250 leading merchants including Expedia, Inc., Drugstore.com, FTD.com, HomeDepot.com, ICE.com, AVON.com, and the Wynn Las Vegas Resort. To learn more and to register with uTANGO today, visit www.utango.com.

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