ITO World Ltd

ITO World Ltd

November 22, 2011 18:30 ET

New Road Safety Website This Thanksgiving

NEW YORK, NEW YORK--(Marketwire - Nov. 22, 2011) - A web mapping service (http://map.itoworld.com/road-casualties-usa) has been launched today showing every one of the 369,677 road traffic fatalities that have occurred as a result of Road Traffic Accidents across the USA over the nine ear period from 1 Jan 2001 to 31 Dec 2009.

The free service produced by transport information specialists ITO World, allows users to zoom in to specific highways to see locations for every fatality colour coded by transport mode (vehicle occupant, motorcyclist, cyclists or pedestrian) and also details the victim's age, gender and the year the collision took place.

Last week ITO published similar mapping showing collisions on Great Britain's roads which was used by tens of thousands of people viewing millions of map tiles within the first 24 hours.

Peter Miller, chief executive of ITO World, which has published the site to coincide with Thanksgiving, says: "We hope that Road Casualties USA will alert people to the sheer scale of the trauma caused by road traffic accidents in the USA and elsewhere."

Paul Steely White, Executive Director of Transportation Alternatives, says: "With their new website, Road Casualties USA lets Americans see how dangerous our roads and highways really are. By creating this tool, ITO World is empowering all of us with the data necessary to make our roads safer."

ITO World Ltd (www.itoworld.com) are transport information experts based in the United Kingdom. Clients include Google, transport agencies, rail companies and the UK Department for Transport. Their work with OpenStreetMap during the Haiti earthquake has been featured on TED by Sir Tim Berners Lee.

Fatality data for the USA online mapping is supplied via the Fatality Analysis Reporting System (http://www-fars.nhtsa.dot.gov/QueryTool/QuerySection/SelectYear.aspx) of the National Highway Traffic Safety Administration (http://www.nhtsa.gov/About). Mapping is provided by MapQuest. Map data by OpenStreetMap and contributors and released on a cc-by-sa 2.0 license.

ITO World

1. ITO World Ltd (ITO) specialises in the production of stunning maps and visual effects for the better understanding and analysing complex transport data. See www.itoworld.com.

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