SOURCE: Shindy Media

September 17, 2008 18:55 ET

New San Diego Brand Studio Launches With Reality TV Show Client

Shindy Media to Create a Website for "Heart of Paradise," a TV Show Set in Oahu, Hawaii

SAN DIEGO, CA--(Marketwire - September 17, 2008) - San Diego has a new kind of brand studio -- Shindy Media (http://shindymedia.com). The firm is the reinvention of the marketing communications group also known as Epiphany Marketing, founded in 2003. And right out of the starting gate, Shindy Media has signed its first client, Hawaiian TV production company Contract Media Group, headed by veteran producer Cynthia Lockhart. Shindy Media will help Contract Media Group promote its new reality TV show "Heart of Paradise" by building an interactive, video-based website for the show.

Capitalizing on the skill sets and creativity honed while producing the new Web TV show Shindy.TV (http://www.shindy.tv), the Epiphany team has launched Shindy Media to propel lifestyle brands via the power of entertainment-driven marketing, called Brandertainment. Brandertainment turns a brand into an entertainment vehicle, combining the interactivity of Web 2.0 social networking with Hollywood-caliber entertainment and lifestyle video content, events, advertising and public relations to build "fans of the brand."

"Entertainment brands -- rock bands, blockbuster movies, sports teams, celebrities, even comic books -- are the most powerful brands on the planet," says Ron Marcus, Shindy Media CEO. "We're bringing the same thinking used in entertainment branding to help lifestyle brands -- fashion, beauty, dining, hotels, luxury goods, arts, leisure and more -- build their own fan bases. This in turn helps build strong awareness of and connection to those brands' products and services. 'Heart of Paradise' is a perfect fit for this kind of branding, so we're quite enthusiastic about working on this project."

"Heart of Paradise" tells the story of island residents experiencing a heart-warming transformation, challenging their own inhibitions as they come together to change a stranger's life forever. Two teams of contestants compete in a series of challenging physical tasks utilizing the beauty of the Hawaiian islands while testing themselves and their teammates. The contestants must quickly learn to work together to make the dreams of a stranger come true. It's a true test of both inner and outer strength. One team wins, one team loses -- but in the end, everyone wins as a stranger's life is changed forever.

Says "Heart of Paradise" producer Cynthia Lockhart, "I originally learned of Shindy Media when I became aware of the Shindy.TV website and TV show they've produced. I was very impressed with what they'd done with both the site and the show, and felt their creativity and capabilities would be a great fit for developing a fan-based website for Contract Media Group's new reality TV show, 'Heart of Paradise.' We're very happy to be working with them as we prepare for our show's launch this Fall."

About Shindy Media

Shindy Media is a new media brand studio that helps propel lifestyle brands through the power of entertainment-driven marketing, called Brandertainment. Entertainment brands -- rock bands, blockbuster movies, sports teams, celebrities, even comic books -- are by far the most powerful brands in existence. Shindy Media leverages the same kind of branding used in entertainment marketing to elevate awareness of and connection to lifestyle brands and their products and services. Brandertainment turns a lifestyle brand into an entertainment vehicle, combining the interactivity of Web 2.0 social networking with Hollywood-caliber entertainment and lifestyle video content, events, advertising and public relations to build "fans of the brand." In addition to producing Brandertainment for clients, Shindy Media also produces its own entertainment content, including the fast-growing lifestyle Web TV show, Shindy.TV (http://www.shindy.tv). More information about Shindy Media is at http://shindymedia.com.

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