Sandvine Incorporated

Sandvine Incorporated

November 28, 2007 07:00 ET

New Sandvine Search Guide Solution to Boost Service Provider Revenue, Protect Subscribers and Improve Internet Navigation

WATERLOO, ONTARIO--(Marketwire - Nov. 28, 2007) - Sandvine, (TSX:SVC)(AIM:SAND) a leading provider of intelligent broadband network solutions for DSL, FTTH, cable and wireless carriers, today announced that it has launched Sandvine Search Guide to augment its Service Creation portfolio. One North American service provider has selected Sandvine Search Guide to realize a new advertising revenue stream, protect subscribers and improve Internet navigation. The Search Guide technology resulted from the acquisition of Simplicita Software, Inc. this past June.

When subscribers make common browsing errors or attempt to access known phishing sites, Sandvine Search Guide automatically offers safe, viable alternatives with paid and algorithmic search results. For example, Sandvine Search Guide would redirect users from undesired error messages when they mistype popular URLs, such as, or when they request a non-existent domain. The subscriber-friendly solution allows users to configure personal preferences or opt out of the service completely.

New Revenue Stream for Service Providers without Incurring Costs

Service providers receive revenue when their subscribers click on clearly-labeled sponsored links presented along with unpaid algorithmic web search results generated in response to navigation errors.

A North American broadband provider has deployed Sandvine Search Guide across its network of over one-million DSL subscribers and has seen tremendous response and uptake by subscribers.

"Sandvine Search Guide helps service providers protect their subscribers from potentially malicious web sites while generating revenues from search results by increasing their ARPU or average revenue per subscriber," said Tom Donnelly, EVP, Marketing and Sales at Sandvine. "This new revenue stream is enabled without incurring additional infrastructure investment and allows service providers to enhance their subscribers' Internet experience."

Subscribers Remain in Control with Personal Settings

Sandvine Search Guide allows service providers to offer subscribers complete control over their personal preferences, including the ability to completely opt out of any redirection. Supported options include:

- Opt out of all redirection and search results;

- Redirect away from common typo-squatter web sites to search results;

- Subscriber-customized list of typos to redirect to search results;

- Redirect away from known phishing domains to search results; and

- Correct common prefix/suffix typos (e.g. -


Sandvine's award-winning network equipment helps DSL, FTTH, cable and wireless broadband service providers characterize what is really happening on their networks, enabling polices that improve customer satisfaction, reduce operational costs and increase profitability. Sandvine's DPI-based policy solutions are both application and subscriber-aware, empowering service providers to better manage network traffic congestion, mitigate the proliferation of malicious traffic, and deliver QoS-prioritized multimedia services. With more than 90 customers in over 40 countries, Sandvine is enhancing the Internet experience for millions of broadband users worldwide.

Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the "safe harbor" provisions of such laws. Statements related to potential benefits of, and demand for, Sandvine's products or services including statements with respect to the features and benefits that may be achieved through the use of Sandvine's products or services and the relative position of these products vis-a-vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. These risks and uncertainties include such factors as rapid technological changes, changes in customer architecture and equipment deployment requirements, the introduction of competing technologies, the risks and uncertainties of new product introductions, dependence on key supplies and other similar factors that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on such statements. Sandvine assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

    Tanieu Tan
    (519) 880-2232
    Rick Wadsworth
    (519) 880-2400 ext. 3503
    Canaccord Adams Limited
    Chris Bowman/Andrew Chubb
    +44 207 518 2791 / +44 207 518 7360