SOURCE: Noel-Levitz


October 19, 2010 17:22 ET

New Satisfaction Survey Enables Colleges to Check Parent Satisfaction

Studies Show Digital Age Has Brought an Increase in Parental Contact, Reach, and Influence

IOWA CITY, IA--(Marketwire - October 19, 2010) -  In days gone by, when a student left home to go to college, mom and dad waved good-bye and hoped for an occasional phone call, letter, or visit. But now, with the advent of cell phones, texting, and social networking, many parents are staying in nearly-continuous contact. To help measure their growing influence, Noel-Levitz has introduced an online Parent Satisfaction Survey™ for higher education to capture parent views on academics, costs, campus safety, academic advising, and more.

The new survey, designed for use by four-year colleges and universities, comes with national norms that enable campus leaders to compare the priorities and satisfaction levels of their students' parents with those at similar institutions nationally. In addition, campuses can compare the findings to student perceptions, as the survey items parallel Noel-Levitz's Student Satisfaction Inventory™, used by more than 2,100 campuses throughout North America.

"Recent research has shown that parental contact and influence is highly significant," says Kevin Crockett, Noel-Levitz president and CEO. "As the leader in satisfaction assessment for higher education, we are now offering colleges and universities an efficient means to measure and understand the issues that parents have on their minds and to compare those with student perceptions and with the perceptions of parents from like institutions."

To prepare the new survey for use, a pilot study was conducted in 2009-2010. Not surprisingly, the study found that academic issues are a top parental priority; parents want colleges and universities to be committed to academic excellence, to offer intellectual growth experiences, and to ensure that faculty members are knowledgeable. Other top priorities for parents included quality academic advising, a campus environment that students enjoy, a campus atmosphere that makes students feel cared for as individuals, and knowledgeable admissions staff.

Among areas of dissatisfaction identified by parents in the pilot study were the quality of academic advising, access to classes, financial aid awards, security on campus, and concerns that tuition paid isn't worthwhile.

Visit to view samples of the new survey, to download the complete Pilot Report, and for findings from recent parent research in higher education.

Noel-Levitz is a nationally recognized higher education consulting firm that focuses on strategic planning for enrollment and student success. Each year, campus executives meet regularly with Noel-Levitz to accomplish their goals for student recruitment, marketing, student retention, and strategic enrollment management. For more information, visit

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