Communications and Public Relations Foundation

April 05, 2007 15:23 ET

New Scholarship Encourages Bilingual Studies in Public Relations and Communications

TORONTO, ONTARIO--(CCNMatthews - April 5, 2007) - The Communications and Public Relations Foundation announces that Canadian public relations firm Torchia Communications has established a $1500 annual scholarship to the post-secondary student best exemplifying the spirit and practice of bilingualism in the communications and public relations profession.

The scholarship is open to Canadian university or community college students who have successfully completed their first year in a public relations communications degree/diploma program, and are studying in one of Canada's two official languages, not their mother tongue. The Communications and Public Relations Foundation administers the Scholarship.

"This scholarship is really the first of its kind, encouraging bilingual study in this discipline, and we're deeply proud to be taking the the initiative in this regard," stated Communications and Public Relations Foundation Chair Barbara Sheffield. "Our profession, as a whole, is made stronger by the influx of insightful, well-rounded practitioners who can deliver comprehensive services in both official languages."

Applications for the awarding of the first scholarship are now available in university or community college PR/communication studies departments. The deadline for application submission is April 30, and a panel comprising a jury chair and three public relations and/or education professionals will review the submissions and determine the successful candidate. The scholarship recipient will be notified by September 15.

Additional scholarship award criteria include overall comprehension of values, principles, theoretical and practical elements of communications, ability to interact in French and English, and commitment to pursue a career in this field.

"The Communications and Public Relations Foundation plays an important role in contributing to the development and advancement of the profession," said Jean-Claude Torchia, president of Torchia Communications. "Achieving excellence in bilingual communications is one of our primary goals and we're delighted to offer a scholarship that promotes the use of Canada's two official languages in the practice and study of public relations."

The scholarship, which is inspired by the career of Armand Torchia, co-founder of Torchia Communications with his son Jean-Claude, adheres to the values espoused by the agency, an industry leader in providing quality services in both of Canada's official languages.

Contact Information

  • Communications and Public Relations Foundation
    Barbara Sheffield, APR, Fellow CPRS
    Torchia Communications
    Daniel Torchia, APR
    416-341-9929, x 223