SOURCE: Ottilie & Lulu

Ottilie & Lulu

August 18, 2014 08:15 ET

New School Year Brings Shift in Focus for Tween Beauty Brand Ottilie & Lulu to All Natural Skin Care

New and Improved Comprehensive Skin Care Regimen Starts Healthy Habits Early

NEW YORK, NY--(Marketwired - Aug 18, 2014) - Ottilie & Lulu, a New York-based beauty brand aimed at teen and tween girls, has added numerous new items to its product line, including cleansers, moisturizers, sun protection solutions and even blemish treatments.

As teens and tweens across the country prepare to head back to school, Ottilie & Lulu can help ease the transition -- for both kids and parents. Though going from the freedom of the unscheduled summer months to a more regimented, orderly schedule can be difficult, Ottilie & Lulu's products make the mornings easier by making skin care easy and fast.

"Our products are perfect for busy families," said Deborah Hernan, founder of Ottilie & Lulu. "They can easily be worked into the morning routine, so kids develop smart, healthy skin care habits at a young age."

And that's what it's all about, according to Hernan.

"Developing a good skin care regimen in the early tweens is hugely important," Hernan said. "It sets the foundation for a happy, healthy and successful life -- and that's what we aim for!"

Young girls are developing faster than ever before; many experience early signs of puberty as young as seven or eight years old. Often, the earliest sign of puberty is acne, which can take quite a toll on girls' self esteem and overall well-being. Learning how to develop a skin care regimen that is both safe and effective is an absolute MUST for young girls, according to Hernan.

As their bodies are maturing, their minds and personalities are also developing. As parents incrementally transfer more power to young girls, especially as the school year begins, they gain a sense of autonomy and can build their own identity by being in change of their own health. Products that work and that are designed specifically for young girls will bring a sense of empowerment.

Each Ottilie & Lulu product is dermatologist-approved and allergy-tested, and contains only natural ingredients, which won't harm or damage the sensitive skin of young girls. They're also full of antioxidants, botanicals and vitamins to keep skin healthy and glowing.

This emphasis on natural, non-damaging ingredients uniquely positions Ottilie & Lulu in the marketplace. As many skin care companies sell products containing potentially harmful chemicals and toxins, Ottilie & Lulu offers teens and tweens a way to care for their skin in a healthy and gentle way.

"Eighty percent of the damage done to skin happens before the age of 17," said Hernan. "We want to help stop that damage, and instead, help young women develop healthy, long-term skin care habits."

To learn more about Ottilie and Lulu or to shop its line of skin care products, visit www.OttilieandLulu.com.

ABOUT OTTLIE & LULU

Ottilie & Lulu is a skin care company based in New York City, New York. It offers products aimed at tweens and young teens, including cleansers, moisturizers, blemish treatments and more. All Ottilie & Lulu products are made with natural ingredients and boast antioxidants, vitamins and minerals. The company previously also offered various personal hygiene items, as well as hair care products. To learn more about Ottilie & Lulu, visit www.OttilieandLulu.com or call 1-877-372-LULU.

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