Serenic Corporation

Serenic Corporation

June 03, 2013 10:00 ET

New Serenic Donorvision Improves Constituent Management

Updated software helps nonprofits and government organizations better link development teams to accounting departments

EDMONTON, ALBERTA--(Marketwired - June 3, 2013) - Serenic Corporation (TSX VENTURE:SER), ("Serenic" or the "Corporation"), a leading publisher of financial management and business operations software for nonprofits, international non-governmental organizations (NGOs) and the public sector, announced today the availability of the new Serenic DonorVision for improved constituent relationship management (CRM).

Built on the Microsoft Dynamics CRM 2011 platform, the updated Serenic DonorVision is a cloud-based system designed to help link development and accounting departments for more efficient revenue generation, tracking and reporting. From documenting communications to and from donors to planning and executing communication strategies, DonorVision includes features for cultivating relationships, segmenting constituents for targeting efforts, and managing donations and pledges throughout the giving cycle.

Seamless integration with Serenic Navigator eliminates time-consuming double data entry into disparate financial and CRM systems and avoids exporting and importing spreadsheet data. Integration with Microsoft Outlook allows users to stay in the Outlook program, so they can use Serenic DonorVision CRM functionality without opening the software program.

"Since the new DonorVision is powered by the Microsoft Dynamics CRM software platform, we are able to leverage Microsoft's significant investment in product research and development as the foundation for our own work to design a product that meets the specific and unique needs of our nonprofit customers," said Serenic President and CEO Randy Keith. "New features especially benefit users who work on the fundraising front line and want to easily view and update constituents' information, fundraising progress and campaign goals in real-time."

The updated Serenic DonorVision has a simple, familiar and intuitive user interface that requires little training time. A dynamic user-defined dashboard provides access to information specific to employees' roles with information displayed in charts and graphs that are constantly refreshed for up-to-the-minute, easy-to-share views, such as progress made toward fundraising campaign goals. Users can "tag" information to easily identify and sort constituents with their own defined categories.

Serenic DonorVision is offered as an online subscription product. Potential customers can contact Serenic at (877) 737-3642, Ext. 111.

About Serenic Corporation

Serenic Corporation is an industry-leading publisher of mission-critical software products that satisfy the unique and sophisticated functionality requirements of nonprofit organizations, educational institutions, and government agencies. Serenic delivers highly scalable software solutions which serve the needs of an international clientele, regardless of their size.

Built on Microsoft Dynamics NAV and CRM, Serenic's products deliver fully integrated solutions that can, in many organizations, eliminate the need for multiple third-party business applications. A Microsoft Gold Enterprise Resource Planning partner, the Corporation's products include the highly acclaimed Serenic Navigator, Serenic DonorVision, Serenic AwardVision, and Serenic BudgetVision. In addition, the Corporation is the exclusive developer of the human resources and payroll products for Microsoft Dynamics NAV users in North America.

Serenic Corporation is a public company with offices in Edmonton, Alberta and Lakewood, Colorado. It trades under the symbol "SER" on the TSX Venture Exchange in Canada. Additional information about the Company is available at


Randy Keith

President and CEO, Serenic Corporation

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this press release. Company and product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Contact Information

  • Serenic Corporation
    Randy Keith
    President and CEO
    (303) 980-6007

    Serenic Corporation
    Editorial Contact
    Linda Nicholson
    Vice President of Marketing
    (877) 737-3642, Ext. 105