SOURCE: Serta Mattress

June 27, 2013 08:00 ET

New Serta Mattress Survey Shows the Bedroom Is for More Than Just Sleeping

As the Trend Grows, Serta Offers Solutions With Adjustable Mattress Sets

HOFFMAN ESTATES, IL--(Marketwired - Jun 27, 2013) - Nearly 70 percent of Americans are turning to the bedroom for a quiet and comfortable place to do work-related and personal activities other than sleep, according to a recent CARAVAN telephone omnibus survey sponsored by Serta Mattress(1). Highlights from this survey include findings that 1 in 3 American adults surf the web or check emails from bed, and that 60% of parents are watching television together in bed. Plus, the survey shows that younger Americans (18-35 years old) are more likely to make phone calls, work and watch television in bed when compared to all survey respondents.

With more Americans turning to their beds versus their home offices and living room sofas, Serta is encouraging shoppers to try out an adjustable mattress set during the limited time Elevate & Save mattress event. Right now, shoppers can upgrade a new Perfect Sleeper® mattress set with a Motion Essentials™ adjustable base for as little as $599 more when compared to the cost of a set with a standard foundation. Those shopping for a memory foam mattress can choose a queen size Serta Memory Foam set with the adjustable base for as low as $999. Serta's Motion Essentials adjustable base allows the head and foot of the mattress to be elevated so any individual can find the optimal level of comfort of support whether they are using a laptop or tablet, watching television or simply relaxing in bed.

For those looking for an adjustable base with even more customization options, Serta now offers the Motion Custom™ adjustable base with its new iComfort® Directions™ gel memory foam mattresses. This is Serta's most advanced adjustable base available today, featuring a wireless remote with a variety of pre-set positions, six massage levels, USB ports to charge electronic devices and Bluetooth™ connectivity which allows the base to be synced to smart devices.

"With the bedroom becoming a popular spot for work and relaxation at home, more people are turning to adjustable mattresses to provide the comfort and support they need," says Andrew Gross, senior vice president of marketing for Serta. "Anyone in the market for a mattress right now should try a Serta adjustable set in person, so they can experience it for themselves and take advantage of our limited time values during the Elevate & Save event."

Serta's Elevate & Save mattress event is going on right now at participating Serta retailers across the United States. The offers are only available on qualified mattresses that are compatible with an adjustable base. Product availability, pricing and offer dates will vary by retailer so please visit for details and to find participating retailers.

About Serta Mattress Company
Serta is the #1 Mattress Manufacturer in the United States. The company's product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta's exclusive gel memory foam and an advanced innerspring system.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.

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1 The survey was conducted by Opinion Research Corporation using its CARAVAN omnibus methodology. The survey was fielded among two national probability samples, which, when combined, consists of 1,022 adults, 512 men and 510 women 18 years of age and older, living in the continental United States. Interviews were completed on April 25-28, 2013.

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