New Shaw Store Offers a Redefined Retail Experience

CALGARY, ALBERTA--(Marketwire - May 1, 2012) - Shaw Communications Inc. (TSX:SJR.B) (NYSE:SJR)

Discover, inquire and interact with Shaw's lineup of products and services as part of a whole new retail experience. The Shaw store at Sunridge Mall in Calgary gives customers the opportunity to connect with specialists and realize the full potential of Shaw's offerings.

"Shaw's products and services have evolved to best serve the changing needs of our customers and now our retail locations will also reflect those same changes through a unique technology experience," said Peter Bissonnette, President, Shaw Communications Inc. "We're excited to showcase the power of Shaw to customers through the innovation of the new Shaw store."

Shaw's Sunridge location gives customers the full picture of Shaw's products and services through a variety of interactive displays and friendly assistance. Product and service specialists provide a face-to-face customer experience, as well as hands-on training and technical support. Hardware test drives give customers the opportunity to interact with Shaw products, helping them find the best product to fit their entertainment and communications needs. Interactive displays showcase Shaw's innovative selection of products and services. In-store terminals and friendly representatives provide easy options for bill payment.

Customers can look forward to new retail locations opening in the Calgary and Vancouver areas later this year.

For more information about the new Shaw store in Sunridge, please visit www.shaw.ca/store.

For further information about the products and services Shaw offers, please visit www.shaw.ca.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.