SOURCE: piJnz Group

piJnz Group

November 15, 2012 10:00 ET

New SignalMind Analytics From piJnz Provides Deep Metrics and Site Management Capabilities Across Mobile Marketing Campaigns

DALLAS, TX--(Marketwire - Nov 15, 2012) - piJnz Group, the mobile customer engagement company, today announces the release of SignalMind -- a mobile web analytics and landing page management platform designed to offer marketing professionals comprehensive visibility across their mobile web marketing campaigns.

"The number one quoted reason why brands and agencies have been slow to fully embrace mobile marketing is the lack of clear metrics," said Elena English, founder and CEO, piJnz Group. "Measuring quantifiable outcomes of mobile engagement can be challenging, since relevant mobile analytics must provide details that traditional web analytics cannot offer. While some standard traffic metrics (such as unique visitors and page views) still apply on mobile, effective and well-rounded mobile analytics require mobile-specific data, such as phone calls generated from the mobile landing page, geo-location of visitors or stats on your mobile coupon redemptions."

The new SignalMind product complements the existing piJnz suite of mobile content management solutions for agencies and partners, including integrated mobile website builder reseller and White Label options. piJnz Mobile CMS includes powerful mobile web analytics, giving marketers the insight on how their mobile websites are performing.

SignalMind by piJnz takes the mobile analytics concept further, offering campaign management capabilities that allow marketers to group offers and track mobile engagement effort by source (a mobile ad, a text message, a social media ad or a QR code) with reports that include traditional as well as mobile-specific data. SignalMind is powered by piJnz mobile CMS, giving clients robust tools to create unique and branded mobile landing pages, fully customizable mobile forms for lead generation or surveys, as well as integration with popular third-party marketing automation and newsletter management platforms.

SignalMind pricing starts at $165/month. For a limited time, current piJnz CMS White Label clients (as well as new clients who register before November 30th, 2012) upon request can access SignalMind campaign management features at no additional charge.

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