SOURCE: SilkRoad


April 03, 2013 14:14 ET

New SilkRoad Report Shows 86 Percent of Employers Struggle With Employee Engagement

Diverse and Remote Workforces Pose New Challenges

CHICAGO, IL--(Marketwired - Apr 3, 2013) - Research from SilkRoad, a leading global provider of cloud-based social talent management solutions, reveals that employers are struggling to engage diverse and distributed workforces. A full 86 percent of employers are feeling the negative effects of disengagement, including: unmotivated employees (66 percent); low morale (67 percent); employees who feel unappreciated (64 percent); and the inability to retain employees (48 percent). SilkRoad surveyed 781 HR professionals in February of 2013 to reveal what happens behind the scenes in their companies as it relates to employee engagement. A copy of the full report, "Creating a High-Performance Work Environment: Energizing Your Employees for Business Success," can be found at the following link:

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"Our research shows that the one-size-fits-all approach to employee engagement simply isn't working," said Flip Filipowski, Executive Chairman and Co-Chief Executive Officer at SilkRoad. "Employers who identify and address the needs of the new workforces today will gain a competitive advantage for the future."

Top Findings:

  • The Millennial generation is viewed by employers as the least engaged: On a five point scale, Millennial employees received the lowest average engagement score at a 3.23. Baby Boomers and Generation X scored 3.62 and 3.72, respectively. Still, only 10 percent of employers reported differentiating their engagement programs by generation.

  • Remote workforces are viewed as new "hurdle" of employee engagement: Employers cited varying employee access to communications and information as a barrier to engagement. Other barriers include diverse workforces, work overload, and budget constraints.

  • Formal employee engagement programs are the exception, not the rule: A majority (54 percent) of companies do not have formal employee engagement programs in place, as compared to 38 percent that do. However, 73 percent reported participating in engagement programs on some level.

  • Capable leadership and career opportunities trump salary and benefits as engagement drivers: According to HR professionals, trust in management (56 percent) and opportunities for career development (52 percent) drive engagement, while diversified compensation options and good pension and retirement plans (4 percent) do not.

  • Measurement is a weakness of employee engagement programs: A majority of employers (59 percent) only measure employee engagement once per year. Few companies employ mid-year "pulse" surveys (17 percent) and use social media (16 percent) to measure workforce engagement on an ongoing basis.

About SilkRoad
SilkRoad is a leading global provider of cloud-based social talent management solutions that enable you to connect, engage, and grow your employees in surprising ways to unleash innovation and drive competitive advantage. The award-winning SilkRoad Life Suite is an integrated set of employee-centered Core HR, Talent Acquisition, and Talent Development applications that are powered by social, mobile, analytic, and cloud technology to empower your people and rapidly boost business performance. It's everything you need in one platform to grow your business, and engage employees from pre-hire to retire. Visit, follow them on Twitter @SilkRoadTweets or call 866-329-3363 (U.S. toll free) or +1-312-574-3700.

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