September 07, 2007 10:34 ET

New Site Helps Companies Succeed by Marketing the Apple Way

Former Apple, Inc. Executive Launches Free eBook to Help Anyone Learn and Implement Apple's Marketing Secrets

BOSTON, MA--(Marketwire - September 7, 2007) - Veteran marketing executive Steve Chazin today launched, a new site for anyone who wishes to learn how Apple so successfully markets its products. In addition, Mr. Chazin has authored and is releasing on the new site -- for a limited time -- a free eBook entitled "Marketing Apple: 5 Secrets of the World's Best Marketing Machine." "Marketing Apple" explains how Apple generates 'lift' -- the irresistible force of millions of customers selling Apple's products for them and teaches others how to harness this same power.

Former Apple, Inc. Marketing Veteran Opens Up is driven by Steve Chazin, a former Apple, Inc. marketing veteran who worked for Apple before and after the return of Steve Jobs. Mr. Chazin has first-hand knowledge of how Apple leveraged both the power of better design and better marketing to move from the backwaters of the PC market to the worldwide leader in consumer electronics, music, video and mobile devices and is now sharing his insights and behind-the-scenes knowledge of Apple on this new site.

"I wrote 'Marketing Apple' after watching how Apple's great marketing continues to generate so much buzz, readily evident before this week's announcement of the iPod touch. I thought I could add some real value to those conversations with my first-hand knowledge of Apple while at the same time teaching other marketers how to leverage this Marketing Apple-style approach," said Steve Chazin, currently VP of Marketing for "I think it's fair to say that Apple is the world's best marketing machine and I thought others would enjoy learning a thing or two about how Apple leverages great design and great marketing to surprise and delight us all."

For more information or to download the eBook, please visit

About is a new site open to anyone who wants to learn and implement some of the techniques that has made Apple, Inc. the world's best marketing machine. Steve's first-hand knowledge of how Apple turned the company around by better marketing is briefly described in a free eBook available on this site. Just visit:

About Steve Chazin

Steve has more than 20 years' experience in the marketing, sales, engineering and design of creative technology for consumers and professionals. Steve is currently Vice President of Marketing at, a Web 3.0 software startup aiming to change the way people experience media from their computer and over the Internet. Previously, Steve was director of worldwide strategic and next generation markets at Avid Technology, Inc. where he grew Avid's software business even while (ironically) marketing against Apple's Final Cut Pro. Prior to Avid, Steve built the product marketing function at web portal startup Bowstreet and helped them achieve a successful acquisition by IBM.

Before all that, Steve spent nearly a decade at Apple where he drove an Apple New England sales territory, managed a strategic partnership with the Harvard Business School, and worked with Steve Jobs to rebuild Apple's marketing efforts which helped return the company to profitability in the late 90s.

Steve Chazin stays connected with all things Apple and is available for press interviews and speaking engagements to share his expertise in viral, web and new media marketing techniques perfected by Apple. Steve shares more than a name with Steve Jobs: he is a passionate advocate of consumer technology and enjoys commenting on Apple's products, marketing, rumors and announcements. Steve can be reached at or via his iPhone at 603-930-2490.

Contact Information