September 10, 2012 09:20 ET

New SnapApp Contest Functionality Helps Marketers Engage Audience, Drive Sales

Companies Using SnapApp Drive Thousands of Leads, Likes, and Referral Visits via Facebook and Their Websites

BOSTON, MA--(Marketwire - Sep 10, 2012) - SnapApp announced today the launch of SnapApp Contests -- functionality that enables companies to engage their target audience by creating and hosting various types of contests across all of their web channels. The company, a dominant player in the marketing space since 2004, provides a marketing platform that allows companies to easily create promotions in order to engage and interact with prospects and customers for branding and marketing purposes.

SnapApp Contests supports video, photo and written (text) competitions and allows for full customization of brand, theme and content. In addition, SnapApp allows for simultaneous distribution of content to multiple websites, social media platforms, blogs, ad units, and email. Launching a contest or sweepstakes through SnapApp Contests provides companies with ways to generate leads, promote their brand, boost EdgeRank and SEO, and offers them an opportunity to collect feedback and ideas from their target market.

"Our customers are looking for out-of-the-box, but proven ways to fully engage their audience to drive and maintain brand awareness and generate leads," said Seth Lieberman, CEO of SnapApp. "SnapApp Contests are an easy and effective way of reaching a company's target market while building brand affinity, connecting, educating, entertaining and driving sales." SnapApp customers including PBS, Martha Stewart Omnimedia, Harper Collins, the Hallmark Channel and others use SnapApp personality tests, sweepstakes and surveys to interact with their market, collect leads, and cross promote newsletters, magazine subscriptions and more.

SnapApp provides the technology that marketers need to efficiently create their own engagement apps. The robust platform stands out from other engagement tools in that it works across multiple applications and sites, such as Facebook, a company's website, mobile and email, and offers multiple engagement solutions, including personality tests, contests, sweepstakes, and surveys, among others. To help marketers assess the effectiveness of a campaign, SnapApp provides access to detailed reporting and analytics, broken down by campaign, location, and share rates; enabling companies to quickly uncover and act on important information about their consumers and what matters to them. The platform is 100 percent customizable and can be easily integrated with CRM and marketing automation systems.

SnapApp is a marketing platform that serves thousands of promotions, campaigns and engagements in more than 15 languages each day. Brands, publishers and agencies use SnapApp to foster conversations across the web, social and mobile that build brand affinity, connect, educate, entertain and drive customer acquisition. With the SnapApp platform, companies can easily create powerful engagements such as sweepstakes, contests, quizzes and surveys. SnapApp customers include PBS, Martha Stewart Omnimedia, Comcast, American Red Cross, and IBM among others. SnapApp is a division of Pangea Media. For more information, please visit

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