SOURCE: Nimble


February 28, 2011 00:01 ET

New Social CRM Platform Nimble Transforms the Way People Manage Relationships

Launched at DEMO Spring, Nimble Contact Integrates Contacts, Calendars, Emails and Social Media Under One Roof

PALM DESERT, CA--(Marketwire - February 28, 2011) - Nimble Contact, the long-awaited social CRM platform that combines relationship management and social engagement into an affordable web-based solution, today launched as a public beta at the DEMO Spring 2011 conference. Nimble Contact integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into one seamless, intuitive environment, empowering small businesses in today's socially connected world to attract and retain the right customers.

Created by Jon Ferrara, the founder of GoldMine, a pioneering SFA/CRM product, Nimble Contact is the only solution on the market that integrates the "4 Cs" -- contacts, calendar, communications and collaboration -- to enable professionals to effectively manage the way they see, hear and connect with their company's most important asset: their business contacts.

"The problem today is our contacts and our communications are in too many places," said Jon Ferrara, CEO of Nimble. "Between IM, text messaging, LinkedIn, Facebook, Twitter, Skype and email, we can't keep track of it all. Trying to manage all of this in eight different tabs on your browser isn't the solution. We created Nimble to solve our own needs and we're bringing it to the world to help small businesses solve theirs."

Industry expert, Mary Wardley, VP, CRM and Enterprise Applications, IDC, explains, "Seeing Nimble for the first time reminds me of the Alice in Wonderland story, going down the rabbit hole. Let Nimble navigate to the information (social, communications and transactional based) while you enjoy the ride. It's a rethinking of CRM in a social world."

Nimble Contact is the next evolution in relationship management -- a social relationship manager that makes it fun and easy to nurture personal and business relationships. Nimble Contact's core benefit lies in its ability to unify email, calendar activities and social channels, and automatically link all three to business contacts. This allows businesses to easily see all of the communications they and their teams have had with their contacts, no matter where those conversations take place, and without having to jump from window to window, tab to tab, network to network, or application to application. 

"Nimble has brought together the perfect combination of cloud, collaboration, social and CRM into one product," said Matt Marshall, executive producer of DEMO. "I'm excited to help bring them to market on the DEMO stage and think they are poised to do well."

Nimble's Key Features

One Unified Solution -- Nimble connects contacts to calendars, communications, tasks and social conversations -- all in one easy-to-use interface.

Social Listening -- Nimble lets companies monitor the most popular social networks -- LinkedIn, Twitter and Facebook -- from one screen.

Social Engagement -- Nimble's unified inbox helps companies respond to conversations and engage prospects more quickly via email or social media networks.

Works with your existing tools -- Nimble synchronizes with Google Apps, including email and calendars, so users can continue to use their familiar tools.

Easy to Use -- Unlike more traditional CRM systems, Nimble's sleek interface reveals the information companies need to see and hides the rest.

Web-based -- As a web-based solution, Nimble requires no set-up or maintenance, making it far easier to get up and running.

Secure -- Nimble Contact's encrypted security and redundant servers are built to keep information safe.

Endorsements & Awards

While only in private beta until today's launch, Nimble Contact has already received kudos from industry thought leaders who understood its breakthrough status out of the gate, including Gerhard Gschwandtner, Editor, Selling Power Magazine, who said, "Nimble is a visionary product. Finally, someone has figured out Social CRM and made it simple, fun and efficient. I predict that Nimble will leapfrog all traditional CRM solutions."

Nimble was also recently named to "The CRM Watchlist 2011" by Social CRM expert and best-selling author, Paul Greenberg. Published by ZDNet, Nimble was one of only seven companies selected for the "Social Mainstream" category from a field of nearly 130 companies.

Pricing & Availability

The standalone product, Nimble Contact, is free and available online at The product is designed to scale as businesses grow and will be adding even more functionality in the coming months.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

About Nimble

Nimble was founded in 2009 to help small businesses transform their communities into business opportunities. Nimble opens a whole new channel for businesses to engage customers in two-way dialogue, leveraging the power of traditional CRM and social media with its web-based social CRM platform, Nimble Contact. Located in Santa Monica, Nimble is in the heart of the Southern California tech community. Please join the conversation on Nimble's Facebook page at, LinkedIn and on Twitter @nimble.

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