SOURCE: Bulldog Reporter

September 18, 2008 14:49 ET

New Social Media Webcast Tutorial Reveals a Hands-On Guide for Using Social Media Releases to Expand Visibility Online

Social Media Expert Brian Solis Provides a One-Hour Overview on the Strategies and Benefits of Using Social Media Releases -- Tuesday, September 30th, 2008

OAKLAND, CA--(Marketwire - September 18, 2008) - PR and marketing professionals who want to learn how to use social media releases in their PR programs will discover practical strategies and techniques at a new webcast tutorial from Bulldog Reporter's PR University: "Social Media Releases for PR: A Hands-On Guide for Using SMRs to Expand Visibility Online." Attendees will come away with proven techniques to leverage today's powerful communications technologies, and dramatically boost coverage -- starting immediately.

This exclusive PR University webcast takes place on Tuesday, September 30th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT) with one of the nation's most successful thought leaders in the PR 2.0 revolution:

Brian Solis, Principal, FutureWorks PR; Co-founder, Social Media Club; Blogger, "PR 2.0,", "WebProNews," "BrandWeek." Brian is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective. He is considered an expert in traditional PR, media relations and social media and has coined the term "PR 2.0."

This 60-minute interactive call will give public relations professionals actionable insights, tips, templates and best ways to supplement traditional press releases outreach with social media releases designed to drive message, buzz and brand across social media channels ranging from blogs to microblogging sites (Twitter), web video sites (YouTube), social bookmarking sites and aggregators (digg, and even social media networks (Facebook, LinkedIn, MySpace, etc.). Here are some of the practical social media release topics that will be addressed in this webcast tutorial:

--  New Opportunities: Why you should not go one more day without becoming
    an expert in issuing Social Media Releases
--  Social Media Trends and Techniques: How Social Media Releases are
    redefining what's possible in news distribution
--  Case Studies: How leading companies are using Social Media Releases
    right now to generate outstanding PR results
--  Strategic Planning: How to integrate a Social Media Release strategy
    into your PR plan this year
--  Social Media Release Templates and blueprints to borrow
--  How to optimize your Social Media Releases for wider reach online

Attendance at Bulldog Reporter's PR University webcast tutorial costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions about their programs and measurement challenges at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute web conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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