SOURCE: tripwolf

July 01, 2008 09:58 ET

New Social Travel Guide Offers Free Guides to Europe and the Rest of the World

Start-Up Backed by Europe's Largest Publisher of Travel Guides, MairDumont

NEW YORK CITY, NY--(Marketwire - July 1, 2008) - Today ( is released publicly to the US market. tripwolf is a new social travel guide that covers the whole world, focusing mainly on Europe. tripwolf combines professional editorial content with user-generated content from globetrotters worldwide.

tripwolf is backed by MairDumont, Europe's largest publisher of travel guides including Baedeker, Dumont and Marco Polo. MairDumont has taken the unprecedented step of putting all of its high-quality content -- covering more than 200,000 destinations and points of interest -- online for free.

As trips to Europe become more costly due to the weakening dollar, the well-traveled tripwolf community offers useful tips and recommendations for US travelers who want to stretch their greenbacks while traveling through Europe.

On, professional travel content from MairDumont is combined with travel tips from knowledgeable travelers coined as "trip gurus." The site is rich in content with personal and professional travel photos and videos that give users first-hand glances at their chosen destinations. tripwolf aggregates third party content from sites like Wikipedia, Flickr and YouTube. With just a few clicks, users can build and print a personalized free 10-to-20-page travel guide to take along on their trips.

tripwolf also serves as a platform for exchanging and sharing experiences with other travel enthusiasts and friends from around the world. "70 percent of travelers ask friends and relatives for travel recommendations," says Sebastian Heinzel, co-founder and CEO of tripwolf. tripwolf reflects this by allowing user to easily import their facebook profile as well as their facebook friends. "Travelers want to get the best out of their trips, so they ask trustworthy sources," says Heinzel.

German publishing house MairDumont sees great strategic value in its investment in tripwolf. "An intelligent combination of our expert knowledge with the experiences of thousands of travelers is the future for us," says publisher Stephanie Mair-Huydts. "With tripwolf we use all the benefits and advantages of the internet and web 2.0."

tripwolf was conceived in 2007 by Sebastian Heinzel (CEO) and Alexander Trieb (COO), two globetrotters from Vienna, Austria, with help from internet incubator i5invest. tripwolf was successfully launched in Germany, Austria and Switzerland last month.

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