SOURCE: Sony Europe

Sony Europe

April 27, 2009 04:00 ET

New Sony Noise Cancelling Bluetooth® Headphones Produce Flawless Wire Free Audio

LONDON--(Marketwire - April 27, 2009) -


-- Beautifully clear audio, with echo and noise cancelling technology, at an affordable price

-- Up to 12 hours wireless playback time, easy recharging with USB cable

Sony's new Bluetooth headphone range lets you immerse yourself in perfectly clear audio without any cable clutter. Whether you are listening to music or making a phone call, Sony's echo and noise cancelling technology will ensure exceptional sound quality. In addition, compatibility with the latest Bluetooth® 2.1 standard means not only can you say goodbye to troublesome wires, but reduce interference as well.

The new Bluetooth headphone range from Sony is comprised of two models: DR-BT100CX and DR-BT101. Both feature simple, easy to use finger-tip controls which make it straightforward to adjust the volume, play and skip music tracks, and accept or reject incoming calls at the touch of a button.

The DR-BT100CX in-ear headphones are the perfect partner for your MP3 player or mobile. USB charging and cord free styling make them easy to use, whilst three sizes of silicon ear bud ensure superior sound quality can be enjoyed in comfort. With eight hours of playback time, these lightweight Bluetooth headphones will keep you connected, whatever you're listening to.

For a headband headset without the inconvenience of cables, the DR-BT101 Sony headphones are the ideal choice. Enjoy rich, clear sound for hours on end through the headphone's 30mm neodymium driver; twelve hours of playback means there is no risk of running out of power on long journeys. As both models support A2DP, AVRCP, HFP and HSP Bluetooth® profiles, Sony's new Bluetooth® headphone range keeps you connected and cable free whether you're travelling, exercising or just listening to your favourite tracks at home.

Both Bluetooth headphone models are available to order now at www.sonystyle-europe.com.

                        DR-BT100CX                     DR-BT101
                ---------------------------   -----------------------------
Type                                          Overhead Bluetooth® headset
                In-ear Bluetooth® headset     (supra-aural)
                ---------------------------   -----------------------------
Compatibility   A2DP, AVRCP, HFP, HSP         A2DP, AVRCP, HFP, HSP
                ---------------------------   -----------------------------
Technology      Bluetooth 2.1+EDR             Bluetooth 2.1+EDR
                Echo and  Noise cancellation  Echo and Noise cancellation
                software (cVc)                software (cVc)
                ---------------------------   -----------------------------
Driver unit     9mm, Neodymium magnet         30mm, Neodymium magnet
                ---------------------------   -----------------------------
Frequency
 response       6-23.000Hz                    14-24.000Hz
                ---------------------------   -----------------------------
Autonomy        8h playback / 120h standby    12h playback / 200h standby
                ---------------------------   -----------------------------
Charging time   2.5h                          4h
                ---------------------------   -----------------------------
Reception
 range          10m                           10m
                ---------------------------   -----------------------------
Controls        volume, play, skip track,     volume, play, skip track,
                accept/reject calls and       accept/reject calls, paring
                built-in microphone from      and microphone from earbud
                receiver with clip
                ---------------------------   -----------------------------
Weight          26g                           125g
                ---------------------------   -----------------------------
Accessories     USB charging cable, earbuds   USB charging cable
                (S,M,L)
                ---------------------------   -----------------------------

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

Extended user documentation is provided electronically to reduce paper use.

Process

The packaging uses recyclable paper to reduce the impact on the environment.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in manufacturing
   facilities
3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter