SOURCE: Chick-fil-A

May 02, 2007 07:00 ET

New Stand-Alone Chick-fil-A Restaurant Opening in Fairburn May 3

First 100 Adults in Line at New Chick-fil-A Restaurant to Win Free Chick-fil-A for a Year

FAIRBURN, GA -- (MARKET WIRE) -- May 2, 2007 -- Chick-fil-A, celebrating its 40th anniversary this year, will open its newest stand-alone restaurant at 7810 Senoia Rd. May 3, giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant on Senoia Rd. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on May 3 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Chick-fil-A Inc. President Dan Cathy, son of chain founder Truett Cathy.

"When we started the First 100 Fans promotion in 2003, we never could have imagined we'd give away nearly $5 million in free food to raving fans who have camped out in all kinds of weather conditions to win free Chick-fil-A for a year,'' said Cathy, who regularly attends and camps out overnight in the parking lots.

Mike Harrison has been selected as the franchised Operator of the new stand-alone Chick-fil-A in Fairburn. Harrison operated the Chick-fil-A restaurant at Union Station in Union City for two years and will relocate to operate the new restaurant in Fairburn.

"For more than 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly prepared food and 'my pleasure' customer service," said Harrison. "My team looks forward to continuing that tradition at our new Fairburn location."

Chick-fil-A founder Truett Cathy marked several milestones in 2006, including the 60th anniversary of the opening of his first restaurant, the Dwarf Grill in Hapeville, Ga. Also, the third generation entered the Chick-fil-A business with two of Cathy's grandsons becoming restaurant Operators.

About Chick-fil-A Inc.

Celebrating its 40th year in business, Atlanta-based Chick-fil-A, Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,300 restaurants in 37 states and Washington, D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion -- a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174

    Julie Bowcutt
    CP Communications Inc.
    Email Contact
    678.867.9185
    770.789.8973 (cell)