SOURCE: Chick-fil-A

July 08, 2008 05:00 ET

New Stand-Alone Chick-fil-A Restaurant Opening in Independence July 10

Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant

INDEPENDENCE, MO--(Marketwire - July 8, 2008) - Chick-fil-A, the nation's second-largest chicken restaurant chain, will reward those willing to wait in line at the new stand-alone Chick-fil-A restaurant opening in Independence on July 10 by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 18785 E 39th St. at Independence Center. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on July 10 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

Launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona, the First 100 Fans promotion continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," said Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings. "Almost five years later, we've given away more than $7 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."

Chick-fil-A grand openings attract raving fans from around the country with some traveling many hours and hundreds of miles from several states away to take part in the festivities.

Lloyd Andersen has been selected as the franchised Operator of the new stand-alone Chick-fil-A restaurant in Independence. Andersen has been a Chick-fil-A Operator for 18 years and is relocating from the stand-alone restaurant at Ward Parkway Center to operate the new location at Independence Center.

The new Chick-fil-A in Independence will be the fifth stand-alone Chick-fil-A in the Kansas City area.

"Since its first chain restaurant opened more than 40 years ago, Chick-fil-A has become synonymous with freshly prepared food, exceptional customer service, and a 'my pleasure' attitude," said Andersen. "My team and I are eager to continue that legacy at the Independence Center location."

The new 3,921-square-foot Chick-fil-A restaurant seats more than 104 and will create approximately 55 new jobs. The restaurant features warm colors and wood accents as well as an indoor play area for children, which includes an interactive section for toddlers.

With more quick-service customers saying they favor the ease of drive-thru service, Chick-fil-A's award winning drive-thru offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

With this year forecasted to be the chain's most aggressive product rollout period in Chick-fil-A history, the new Independence Chick-fil-A restaurant will offer several new menu enhancements.

These include a new Chick-fil-A® Chargrilled Chicken & Fruit Salad with Harvest Nut Granola topping and a new Chick-fil-A Chick-n-Strips® Salad with strips that are 50 percent larger than the previous offering. Chick-fil-A® Chicken Salad Sandwich also has undergone a makeover and is now served on new premium wheatberry bread with leaf lettuce. The chain's Cool Wraps selections now come in a new multi-grain flatbread.

About Chick-fil-A Inc.

Truett Cathy developed the original Chick-fil-A boneless breast of chicken sandwich in his 24-hour Dwarf House® diner near Atlanta in the early 1960s, opening his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. The chain has grown to more than 1,395 locations in 37 states and Washington, D.C. Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007. This resulted in a 16.09 percent increase over the chain's 2006 performance and included an 8.47 percent same-store sales increase. It is the 40th consecutive year of sales growth for the chain which plans to add 88 locations this year, including 70 stand-alone restaurants. Information about Chick-fil-A is available on the chain's website, located at www.chick-fil-a.com.

Contact Information

  • FOR IMMEDIATE RELEASE
    Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404.765.8064

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678.546.0494
    678.858.1325 (cell)