SOURCE: Chick-fil-A

April 18, 2007 09:00 ET

New Stand-Alone Chick-fil-A Restaurant Opening in Rogers April 19

First 100 Adults in Line at New Chick-fil-A Restaurant to Win Free Chick-fil-A for a Year

ROGERS, AR -- (MARKET WIRE) -- April 18, 2007 -- Celebrating its 40th anniversary this year, Chick-fil-A will open its newest stand-alone restaurant at Tuscany Square, located at 2601 W. Pleasant Grove Rd., April 19, giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on April 19 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Chick-fil-A Inc. President Dan Cathy, son of chain founder Truett Cathy.

"When we started the First 100 Fans promotion in 2003, we never could have imagined we'd give away nearly $5 million in free food to raving fans who have camped out in all kinds of weather conditions to win free Chick-fil-A for a year," said Cathy, who regularly attends and camps out overnight in the parking lots.

A Chick-fil-A veteran of 22 years, Scott Clark has been selected as the franchised Operator of the new Chick-fil-A at Tuscany Square. Clark has operated the Chick-fil-A at Scottsdale Center for more than three years and will operate both locations after the new restaurant opens.

"For more than 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly prepared food and 'my pleasure' customer service," said Clark. "My team looks forward to continuing that tradition at our new Rogers location."

Quick Service Restaurant magazine released its 2006 scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings.

Raving fans are after the original Chick-fil-A boneless breast of chicken sandwich, which Truett Cathy invented in his 24-hour Dwarf Grill® diner near Atlanta in the early 1960s. The sandwich, with its signature pickle slices, became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. Cathy also marked several milestones in 2006, including the 60th anniversary of the opening of his first restaurant, the Dwarf Grill in Hapeville, Ga. Also, the third generation entered the Chick-fil-A business with two Cathy grandsons becoming restaurant Operators.

About Chick-fil-A Inc.

Atlanta-based Chick-fil-A Inc. is the nation's second-largest quick-service chicken restaurant chain (based on sales), with more than 1,300 restaurants in 37 states and Washington, D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion -- a 15.16 percent overall increase and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A Inc.
    Email Contact
    404-765-8064/404-272-9381 (cell)

    Julie Bowcutt
    CP Communications Inc.
    Email Contact
    678-867-9185/770-789-8973 (cell)