SOURCE: Chick-fil-A

May 07, 2008 08:00 ET

New Stand-Alone Chick-fil-A Restaurant Opens May 8 at Avenue Forsyth

Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Location

CUMMING, GA--(Marketwire - May 7, 2008) - Chick-fil-A®, the nation's second-largest chicken restaurant chain, will award those willing to wait in line for the May 8 opening of the new stand-alone Chick-fil-A restaurant at Avenue Forsyth at 430 Peachtree Parkway in Cumming (at GA-400) by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on May 8 sometime between 6 a.m. and 6:30 a.m. The restaurant will open for business immediately afterward.

Launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona, the First 100 Fans promotion continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," said Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings. "Almost five years later, we've given away more than $7 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."

Gene Reeves has been selected as franchised Operator of the new location in Cumming. A 24-year Chick-fil-A veteran, Reeves previously operated the stand-alone restaurant at Johns Creek and will relocate to operate the new Chick-fil-A at Avenue Forsyth.

"Not only are we thrilled to be part of this new development, but we're also happy to make it more convenient for people to 'Eat Mor Chikin,'" said Reeves. "My team and I are eager to continue the Chick-fil-A legacy at the new stand-alone location in Cumming."

The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

About Chick-fil-A Inc.

With more than 1,380 locations in 37 states and Washington, D.C., Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007. This resulted in a 16.09 percent increase over the chain's 2006 performance and included an 8.47 percent same-store sales increase. It is the 40th consecutive year of sales growth for the chain which plans to add 88 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information