SOURCE: Endurance Films Training Institute


March 14, 2016 15:04 ET

New Streaming Video Platform for Triathletes, Swimmers, Runners and Cyclists

LOUISVILLE, KY--(Marketwired - March 14, 2016) - If you're a triathlete, swimmer, cyclist or runner, Endurance Films Training Institute (EFTI) is a massive library of quality endurance sports training videos that can be accessed anywhere, anytime on any device. EFTI recently re-launched their website to provide athletes and coaches with a newly designed interface, faster video streaming capabilities, and improved user functionality.

"We've been on the cutting edge of endurance sports training video production for nearly two decades," said Eric Feller, owner of Endurance Films. "We understand the importance of high-quality training resources, time management and ease of use. And our new platform makes it easy to quickly and efficiently access our exclusive training video content in an expansive and well-organized library."

At the core of EFTI is the exclusive and ever-expanding content library produced in large part with USA Triathlon and USA Cycling. Through this robust streaming video platform, athletes can train with the likes of six-time Olympic running coach, Bobby McGee, Olympian Jeff Galloway, six-time Ironman World Champion, Mark Allen and countless other world renowned coaches and athletes.

"EFTI shortens the learning curve," said triathlon legend Mark Allen. "If I had access to all the video content available at Endurance Films when I was competing, I would have won Ironman much sooner!"

Subscribers of the Endurance Films Training Institute will gain instant and unlimited access to all materials available on the site. Among many enhanced features, the new platform displays recently watched videos, makes suggestions based on interests and allows users to customize their experience by creating and sharing personalized playlists -- perfect for coaches working with athletes.

"If an athlete needs to work on a specific area, his/her coach can send a targeted video or customized playlist. Not only does this enhance the coach/athlete relationship, but coaches can receive significant affiliate commission as part of our new coach alliance program," said Feller.

Additionally, USA Triathlon and USA Cycling certified coaches can receive valuable continuing education credits.

"Whether you are a coach or an athlete, anyone interested in improving themselves in the sport of triathlon should use EFTI," said Rob Urbach, CEO, USA Triathlon.

Monthly and Yearly plans are now available. And as a special offer during the re-launch period, subscribers can sign up for a free trial account or jump into an annual membership for only $227 (regularly priced at $297). Athletes and coaches will receive unlimited access to thousands of training videos plus over $1000 in bonus gifts including advanced registration for EFTI live events and more.

"There is something for every athlete and any ability. Our goal is to empower athletes so that they feel prepared for anything that comes their way during training or on race day," said Eric Feller.

To sign up or for more information on Endurance Films Training Institute, visit

About Endurance Films Training Institute:

The Endurance Films Training Institute is the on-demand streaming platform for the entire library of Endurance Films' content. Created to satisfy our customers' increasingly technological and mobile lifestyles, EFTI puts the industry's most comprehensive and ever-expanding video library at your fingertips, eliminating the need for costly a la carte purchases. It's a fusion of value and efficiency geared to put endurance athletes on the track to reach peak performance and achieve life-long goals. For more information visit

Contact Information

  • Contact information
    Hilary Topper
    HJMT Public Relations Inc.