SOURCE: StrongMail


September 20, 2011 08:00 ET

New StrongMail Report Finds Email Marketing Relevancy and Timing Are Essential to Success in Crowded Daily Deal Industry

Special Report Provides Detailed Analysis of Current Email Marketing Programs From Groupon, LivingSocial, HauteLook, zulily and Other Leading Daily Deal Sites

REDWOOD CITY, CA--(Marketwire - Sep 20, 2011) - StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new industry report that analyzes email marketing campaigns from leading daily deal sites to provide marketers with best practices and recommendations for differentiating their brands in a crowded marketplace.

Titled "How Daily Deal Sites Capitalize On Email Marketing," this valuable free resource provides unique insight on the current state of the daily deal industry and how group buying and flash sale sites are leveraging email to drive conversions and customer engagement.

Email marketing plays a critical role in driving customers to the daily deals being offered by companies like Groupon, LivingSocial, HauteLook and zulily. However, with more than 650 daily deal sites in the U.S. alone, email marketers at these companies need to leverage the channel more effectively than ever before to stand out from the inbox clutter and build brand loyalty. By analyzing the email marketing campaigns of nine leading group buying and flash sale sites, this report uncovers the strategies and technologies that these companies are using to grow their businesses in an extremely competitive environment.

Report Title: How Daily Deal Sites Capitalize On Email Marketing
Free Download:

Key Findings:

  • Increasing relevancy through dynamic content is essential for driving conversions and maintaining customer satisfaction
  • Delivering millions of personalized sales event alerts within a 10-minute window prior to a sale creates a sense of urgency and ensures equal access to limited inventory
  • Providing mechanisms for consumers to dictate preferences and frequency can help reduce fatigue with daily messages
  • Creating an engaging brand personality that permeates through all communications and offer selections can help build customer loyalty with key audiences

"The intense competition in the daily deal industry is forcing email marketers to forge new ground when it comes to the relevancy and timing of their daily sales alert messages," said Kara Trivunovic, Sr. Director of Strategic Services, StrongMail. "By showcasing the tactics that are driving revenue and repeat customers -- as well as those that could be improved -- this report provides email marketers with a valuable resource for improving the performance of their programs, whether they're in the daily deal industry or not."

About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy's, McAfee, Viacom and T. Rowe Price. Learn more at, or follow us online at or