SOURCE: StrongMail

October 06, 2009 08:00 ET

New StrongMail Report Showcases Top Trends in Email Marketing

Cooking.com, Microsoft, Mint.com, National Geographic and TripAdvisor Recognized for Excellence in Email Marketing Campaign Execution

REDWOOD CITY, CA--(Marketwire - October 6, 2009) - StrongMail, a leading provider of online marketing solutions for email and social media, today announced the third installment of its Email Breakthrough Report series, which showcases five exemplary email marketing campaigns across a variety of industry verticals.

Featuring expert commentary and a visual analysis of each winning template, the Email Breakthrough Report Q309 provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. The "Top 5 Trends to Watch" feature in this latest report highlights the effectiveness of leveraging social media, user-generated content and compelling content.

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q309 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q309 Email Breakthrough Report Winners

--  Winner: National Geographic
    Industry: Media, Entertainment and Publishing
    Campaign: This Week Newsletter

--  Winner: Microsoft
    Industry: High-tech
    Campaign: Windows Live® Messenger Social Integration Promotion

--  Winner: Cooking.com
    Industry: Retail
    Campaign: Food for Thought

--  Winner: TripAdvisor
    Industry: Travel & Hospitality
    Campaign: TripWatch Weekly Newsletter

--  Winner: Mint.com
    Industry: Financial Services
    Campaign: User Referral Program

"Email marketers are continuing to innovate to drive even more value from their programs, and the Q3 2009 Email Breakthrough Report brings much deserved attention to some of the more effective trends being adopted today, such as incorporating user-generated content and leveraging the power of social media," said Ryan Deutsch, vice president of strategic services and market development at StrongMail Systems. "The high ROI of email marketing is causing it to get a lot of attention in today's economy, and the best practices outlined in this report will help make sure the added investment is well spent."

Report Availability

The report is free and available for download at: www.strongmail.com/Q309-Breakthrough

Report Methodology

Contributors to this report include email experts from Email Data Source, Smith-Harmon, StrongMail and The Email Advisor. A panel of judges assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About StrongMail Systems, Inc.

StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.