SOURCE: StrongMail


May 10, 2011 08:00 ET

New StrongMail Resources Help Email Marketers Boost Campaign Performance by 600%

May 2011 Whitepaper and Webinar Provide a Playbook for Dramatically Increasing Engagement and Conversions With Right-Time, Event-Triggered Email Marketing

REDWOOD CITY, CA--(Marketwire - May 10, 2011) - StrongMail, a leading provider of online marketing solutions for email marketing and social media, today announced two new resources that will help email marketers boost subscriber engagement and conversions with right-time, event-triggered email marketing. Delivering on the true promise of direct marketing, right-time email marketing is defined as delivering a relevant message to the right person at exactly the right time.

By transitioning from traditional outbound campaigns to event-triggered marketing techniques, businesses can expect to increase response rates by 600 percent, according to the April 2011 Gartner report "Top Seven CRM Marketing Processes for 2011." In line with these findings, StrongMail's own customers are already seeing anywhere between a 2X and 15X lift in performance from their right-time email marketing programs. To guide email marketers smoothly through the transition from batch to right-time event-triggered programs, StrongMail has captured the strategies and best practices from these successful customers and published them in a new whitepaper/webinar series.

Available now, the new "The Right-Time Email Marketing Playbook" whitepaper provides email marketers with a step-by-step guide for implementing and managing an effective right-time email marketing program. On May 25, the companion webinar "Getting Started With Right-Time Email Marketing" will provide attendees with more in-depth information for getting started and detailed case studies on how major brands have been able to boost their email marketing campaign performance by 2X to 15X using StrongMail.

Whitepaper Title: The Right-Time Email Marketing Playbook

Webinar Details
"Getting Started With Right-Time Email Marketing"
Date: Wednesday, May 25, 2011
Time: 11:00am PT / 2:00pm ET

Key Topics:

  • Proven tactics for automating email streams
  • How to develop effective right-time contact strategies
  • Tips for implementing, testing and optimizing campaigns
  • Case studies of successful right-time email marketing initiatives


  • Kara Trivunovic, Senior Director of Strategic Services, StrongMail
  • Kevin Hickey, Global Manager, Lifecycle & Email Marketing, InterContinental Hotels Group

About StrongMail Systems, Inc.
StrongMail enables marketers to forge meaningful, profitable and long-lasting connections with their customers through email marketing and social media. Offering a comprehensive suite of technology and services, StrongMail takes a fundamentally different approach to traditional email service providers that offers many unique advantages to brands. StrongMail's dedicated online marketing solutions offer the lowest total cost of ownership of any enterprise email marketing solution and easily integrate with customer data sources to help marketers improve the performance of their email marketing campaigns. StrongMail's email and social CRM agency provides industry-leading strategic and creative services to help marketers listen, learn, engage and influence best customers. It's these differences that have led Fortune 2000 brands to switch to StrongMail. Learn more at or via the links below.