SOURCE: Dealix, a Division of The Cobalt Group

September 06, 2007 15:40 ET

New Studies Show Dealix Extends Lead Quality Advantage

REDWOOD CITY, CA--(Marketwire - September 6, 2007) - A June 2007 survey of 300 dealerships nationwide reports that more than three times as many dealers rated Dealix #1 in overall lead quality than any other third-party lead provider. Dealix was ranked first by 42% of dealers. No other vendor was rated first by more than 11% of dealers. PSL Marketing, an independent market research firm, conducted the survey.

A companion study by The Cobalt Group has matched more than three hundred thousand Dealix leads with DMV registration records to capture an objective measure of close rates. This study shows that the same number of Dealix leads generated 28% more sales in 2007 than they did in a comparable study in 2005.

These improvements in lead quality are attributable to extensive investments Dealix has made:

-- Increasing the volume of leads sourced from high performance
   automotive sites such as Edmunds.com, KBB.com and other
   specialized sites

-- Enhancing the most comprehensive lead validation process in the
   market - a 36-point "scrubbing" that gives dealers validated contact
   information for productive follow-up

-- Unparalleled territory- and inventory-level control that allows
   dealers to get the types of leads they want, for the cars they want,
   from the locations they want

-- Cutting the time required to deliver a quality lead in half,
   allowing prompt buyer contact

-- Extensive buyer surveys to capture the buyer experience and identify
   areas for Dealix and dealer performance improvement

The Cobalt study also showed that dealers with a comprehensive online marketing strategy and strong lead management practices can achieve up to three times the close rate of the average dealer from the same leads. Dealix's focus on quality does not end with the transfer of the lead but includes guidance to its customers on best practices for converting leads to sales and the most responsive customer service organization in the industry.

"Our view is that high quality third-party leads are an essential part of a portfolio of internet marketing strategies that complement and reinforce each other," said John Holt, CEO of Cobalt, Dealix's parent company. "From third-party leads to online and owner marketing we are committed to providing the highest quality, highest ROI services for dealers to grow their businesses. These studies demonstrate we are delivering on that promise."

About Dealix, a Division of The Cobalt Group

Dealix, a division of The Cobalt Group, Inc. is the leading provider of Internet sales leads for new and used cars, connecting thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates UsedCars.com, the most established pre-owned vehicles destination on the Web, and InvoiceDealers.com, one of the industry's leading new car auto buying portals. Dealix's Lead Trading Platform(SM) (LTP) is a suite of proprietary technology products and business services that processes over 2.4 million vehicle shoppers monthly from UsedCars.com, InvoiceDealers.com, and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites.

About The Cobalt Group

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers use the Internet to create and convert opportunities and increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).

Contact Information

  • Contact:

    For more information about The Cobalt Group and Dealix:
    Stacey Lawrence
    800-903-1965
    Email Contact