SOURCE: Cutting Edge Information

September 12, 2007 09:12 ET

New Study Finds That Innovative Media Outlets Diversify and Strengthen Pharma Medical Publication Efforts

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - A new study released last week by business intelligence leader, Cutting Edge Information, indicates that new media outlets, such as web-based indexes, electronic libraries and databases, provide companies with additional options to more efficiently disseminate information to physicians. The study, titled "Pharmaceutical Medical Publications: Market Preparation & Strategic Support," can be found at: http://www.PharmaPublicationStrategy.com.

Though web-based publications are not viewed to be as prestigious as print journals, their efficacy makes them a desired correlative outlet. The logistical nightmare pharmaceutical companies incur when providing requested medical information to physicians can easily become overwhelmingly cumbersome, especially with the release of a new discovery.

To manage the enormity of this record keeping task, companies have begun to turn to electronic clearinghouses for medical publications, such as Ovid or PubMed. These types of sites allow doctors to perform simple web searches for the desired publication instead of contacting the pharmaceutical company. Also, these sites manage the financial aspects of the publication, maintain adherence to publications' copyrights and oversee the documentation of all publications on the site.

"Medical publications planners have noted the convenience online medical journals offer target audiences. Web-based tools prove incredibly helpful in streamlining the dissemination of information to physicians and making publications more widely available to readers," said Amanda Zuniga, a senior research analyst at CEI. "Many of the executives we spoke to for this study don't think that these types of channels are going to completely replace print journals. Instead many companies are eager to embrace the benefits print and online journals provide."

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support" (http://www.PharmaPublicationStrategy.com), was designed to explore pharmaceutical companies' medical publications structures, strategies and processes. The study delves into the resource support and funding that various medical publication departments and teams benefit from in the report's 14 company profiles. In addition, through this report, readers will be exposed to some of the industry's best medical publication practices and should be better positioned to streamline their own strategies and processes by benchmarking their efforts against those of top-leading companies.

Download a free summary of "Pharmaceutical Medical Publications: Market Preparation & Strategic Support" at http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.

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