SOURCE: Juniper Research Limited
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March 18, 2008 03:57 ET
New Study From Juniper Research Forecasts Mobile Search Revenues to Reach $4.8 Billion by 2013, but Cautions Against 'Advertising Overload' and Personal Data Security Concerns
HAMPSHIRE, UK--(Marketwire - March 18, 2008) - Annual revenues generated by mobile search
services are expected to reach $4.8bn by 2013, according to a new report
from Juniper Research.
The report says that while revenue generated by data charges associated
with mobile search is significantly higher than that generated by mobile
advertising at the present time, the gap will close over the next five
years as the relatively young mobile advertising market establishes itself.
It also finds that local search services will be the most popular with
advertisers, attracting 40% of mobile search adspend over the 2008-2013
period.
According to the report, adoption of mobile search services is likely to be
driven by factors such as:
-- Enhancements to the user interface resulting in an improved user
experience while searching;
-- The gradual decline of the operator "walled garden" approach;
-- Reduction in data costs and increasing availability of flat rate data
tariffs; and,
-- The impetus provided by major search brands such as Google and Yahoo!
The report found that the China/Far East region will generate the most
revenues from mobile search services over the next five years, followed by
Western Europe and North America.
However, the report cautioned that an "advertising overload" might act as a
disincentive to consumers and might ultimately limit adoption, while there
are continuing public concerns over search engine usage of personal data.
Juniper Research assesses the current and future status of the mobile
search market based on interviews, case studies and analysis from
representatives of some of the leading organisations in the growing mobile
search industry.
White papers and further details of the study 'Mobile Search & Discovery:
Opportunities & Markets, 2008-2013' can be freely downloaded from
http://www.juniperresearch.com. Alternatively please contact John Levett
at john.levett@juniperresearch.com, telephone +44(0)1256 830002.
Juniper Research provides research and analytical services to the global
hi-tech communications sector, providing consultancy, analyst reports and
industry commentary.