SOURCE: Seismic

Seismic

May 19, 2016 09:00 ET

New Study by Independent Research Firm: Seismic Generates a 578 Percent Return on Investment for Enterprises

Improved Sales Win Rates, Marketing Efficiency Highlighted Among Key Factors for Impressive ROI Gains Within Enterprises Deploying Seismic's Sales Enablement Solution

BOSTON, MA--(Marketwired - May 19, 2016) - Based on interviews with four enterprise customers, Seismic today announced the results of a May 2016 commissioned study conducted by Forrester Consulting on behalf of Seismic which finds a 578 percent return on investment for organizations deploying the company's leading sales enablement solution.

"The Total Economic Impact™ Of The Seismic Sales Enablement Platform" projects a three-year benefit of more than $24 million for a representative organization of 1,000 sales employees using Seismic. Specifically, the customer interviews revealed four key ROI benefits in deploying Seismic to deliver the right content at the right time in the engagement lifecycle:

  • Sales team productivity: Sales teams realize an 85 percent productivity gain in time spent on finding and developing materials for customer touchpoints.
  • Upsell and cross-sell opportunities: Account and sales reps can achieve an additional 15 percent in revenue from existing customers.
  • New business revenue: Sales teams are able to deliver an additional 15 percent in new business revenue due to better prospect touchpoints.
  • Marketing efficiency: Marketing teams experience a 30 percent increase in productivity from developing and managing sales materials.

Taken in aggregate, over half the benefit realized from implementing Seismic is in sales force efficiency, and nearly an additional third is seen in sales force effectiveness. Additionally, the sizable efficiency gains realized within marketing teams using Seismic are directly correlated to the full visibility into sales content usage and effectiveness.

"It is our view that Forrester's new study quantifiably validates the incredible return on investment enterprises generate in deploying Seismic, standing in contrast to many vendor claims which tend to surpass their product's actual capabilities" said Doug Winter, CEO of Seismic. "We believe that returns on investment approaching 600 percent can only be truly realized through the full and complementary suite of features offered only by Seismic, anchored by the singular LiveDoc® technology."

"Total Economic Impact" highlights specific end-to-end product functionalities within Seismic's platform that helps attain such tremendous benefits, including analytics capabilities that allow marketers to gain deep insight into content usage and effectiveness, integrations with other popular sales and marketing tools such as Salesforce.com and the Microsoft Office Suite, and the company's award-winning LiveDoc® technology, which automates the creation of sales materials within seconds, facilitating personalization at scale. Seismic clients have seen upwards of a 98 percent gain in time saved creating client-facing content.

Click here to download a free copy of the 27-page "The Total Economic Impact™ Of The Seismic Sales Enablement Platform."

Additionally, Forrester has created an economic impact calculator based on the model used in the study and commissioned by Seismic for any enterprise looking to gain a more customized understanding of what their particular ROI may be. The new "Seismic Estimator" calculator can be found here.

About Seismic
Seismic's leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right content at the right time. Seismic is the only sales enablement platform anchored by the award-winning LiveDoc® technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps closes deals. Headquartered in San Diego and with 150 employees across the globe, Seismic is privately held by its executive team and investment firms JMI Equity and Jackson Square Ventures.

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