SOURCE: Cutting Edge Information

September 07, 2007 07:27 ET

New Study on Canadian Pharmaceutical Sales Management to Be Released in 2008 -- Survey Participants Needed

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 7, 2007) - Pharmaceutical business intelligence leader Cutting Edge Information announces the launch of a new study focusing on pharmaceutical sales management and sales force effectiveness in the Canadian market. An online survey is available at http://www.cuttingedgeinfo.com/studies/PH150survey.asp. Participants will be given free findings in exchange for completing the survey.

Cutting Edge Information's new research targets the resources and tactics necessary to maximize Canadian sales forces' impact. The final report will:

--  Examine spending and staffing levels of top performing companies
--  Reveal how leaders ensure maximum sales performance by installing
    innovative compensation models and other key strategies
--  Review companies' tactics for improving sales force effectiveness
--  Offer insight into recent structural realignments in the post pharma
    arms race era
--  Plus much more
    

By exploring companies' sales force management tactics, resource allocations, supporting structures, inherent challenges and unique strategies, executives can learn from industry best practices to fine tune their own sales efforts.

Analysts plan to delve deep into the topics most important to pharmaceutical sales executives in the Canadian market. Visit http://www.cuttingedgeinfo.com/studies/PH150survey.asp today to participate in Cutting Edge Information's latest study on Canadian pharmaceutical sales management. Study participants will receive complimentary study findings when it is completed.

"This study will help Canadian pharmaceutical sales leaders benchmark their efforts against top performers and incorporate best practices into their own departments," said David Richardson, senior analyst at Cutting Edge Information.

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