SOURCE: Swapalease.com

May 20, 2014 09:02 ET

New Study Reveals the Disconnect Between Car Shoppers and TV Lease Deals

Shoppers Are Tired of Feeling Like the Advertised Car Lease Is Just a Mirage

CINCINNATI, OH--(Marketwired - May 20, 2014) - The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 - April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking here.

Millions of cars have gone through the Swapalease.com lease transfer marketplace, and now Wantalease.com aims to make the process of shopping for a new lease friendlier. The purpose of the study was to uncover key trends in auto lease shopping.

The biggest frustrations when shopping for a new lease deal are the following:

  • Finding out that there are hidden terms in the advertised Lease (52.3% respondents)
  • Finding out the advertised lease was on a basic model with no options (48.8% respondents)
  • Finding out the advertised lease generally did not meet the needs of the lease shopper (43.3% respondents)

The worst part of negotiating a new lease deal is comprised of the following:

  • Knowing if you're getting a good deal (50% respondents)
  • Having to deal with the car salesperson (38.4% respondents)
  • Comparing lease deals across different dealers (37.8% respondents)
  • Understanding how the lease is calculated (35% respondents)

"Our initial market research for Wantalease.com indicated a strong need to offer a fresh approach for consumers interested in shopping for a new lease," said Scot Hall, Executive Vice President of Swapalease.com. "Sure, consumers love the low prices they see on TV, but many of them are in for a rude awakening when they arrive at the dealership and see the reality of the car that's offered in the ad."

For the full results of the study, please click here.

About Swapalease.com:
Headquartered in Cincinnati, Ohio, Swapalease.com is the world's largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.

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