SOURCE: Cutting Edge Information

April 29, 2008 07:44 ET

New Study Shows Pharmaceutical Competitive Intelligence Growing in Strategic Value

RESEARCH TRIANGLE PARK, NC--(Marketwire - April 29, 2008) - New research released today by pharmaceutical business intelligence firm Cutting Edge Information finds that the strategic value of competitive intelligence is increasing.

The new benchmarking study, "Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI," examines the evolution of the CI function. It reveals ways in which innovative CI teams establish an integral position within their organizations. A summary of the report is available for download here: http://www.cuttingedgeinfo.com/pharmacompetitiveintelligence/PH110_Download .asp#body .

"The CI function has become even more strategically focused now than it was a few years ago," said David Richardson, lead author of the report. "Companies increasingly depend on CI to go beyond compiling data and instead provide forward-thinking strategic analysis. To do so, CI teams need adequate resources. But while budgets are increasing and the function's status is more secure, CI still must communicate its value and extend its influence."

The 116-page report examines CI team structures, phase-by-phase spending and staffing, and strategies for improvement. Compiled from surveys and interviews with executives at leading companies, the report enables CI teams to achieve success. It focuses on these topics:

-- Structuring for Success -- provides details on CI structures, including global-level reporting lines and placements; ways in which CI teams trumpet their successes and create CI cultures; and the career paths laid out to make CI teams breeding grounds for future pharma leaders

-- Resourcing for Growth -- reveals CI department-level budgets and staffing; brand-level phase-by-phase spending and staffing; which groups fund CI; and how companies demonstrate ROI on CI

-- Increasing CI's Reach -- Examines how companies communicate their strategic value to internal clients and the resources and tools for collecting CI

Metrics and topic areas include the following:

--  CI team structures and alignments
--  CI reporting lines
--  Globalization of the CI function
--  Integration of CI with other functions
--  Methodology for demonstration ROI for competitive intelligence
--  Phase by phase CI headcounts supporting brand development
--  Phase by phase CI budgets supporting brand development
--  Departments providing funding for CI
--  Tools for collecting CI
    

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