SOURCE: Leads360


December 15, 2010 10:00 ET

New Study Shows That Top Insurance Carriers Fall Short of Benchmarks in Customer Acquisition

Leads360 Research Exposes Inefficiencies Hampering Insurance Carriers

LOS ANGELES, CA--(Marketwire - December 15, 2010) - Leads360, the industry leader in lead management software, today announced the results of a study conducted recently to gauge the proficiency of top-tier insurance carriers when responding to online consumer inquiries. Results indicate that the consumer follow-up strategies employed by the average insurance carrier are not reaching their true potential due to lack of swift follow-up and persistence.

Insurance carriers included in the study were: American Family Insurance Company, Farm Bureau Insurance Company, Geico Insurance Company, Liberty Mutual Insurance Company, Nationwide Insurance Company, New York Life Insurance Company, Pacific Life Insurance Company, GMAC Insurance Company, Shelter Insurance Company, and Travelers Insurance Company.

"Although the performance of the carriers varied, our results indicate that most insurance carriers are missing the boat in terms of online inquiry response strategies," said Jeff Solomon, founder and chief evangelist of Leads360. "The data from this study underscores many of the inefficiencies and outdated processes that plague the insurance industry today. Although in relative terms these carriers have a degree of success in obtaining new customers, they all stand to greatly improve their bottom line with better organization, automation and persistence."

To download a free copy of the new Leads360 study, Customer Acquisition 101: Grading Insurance Carriers, please visit To learn more about Leads360, please visit

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software as a service (SaaS) solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 25 million leads for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit

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Contact Information

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    Stephanie Olsen
    Lages & Associates
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