New Survey Finds Moms Prioritize a Bright & Healthy Smile Over Blemish-Free Skin

REACH(R) Complete Care(TM) Keeps Smiles Bright on the Longest Day of the Year


BUENA PARK, CA--(Marketwired - Jun 18, 2015) - No matter how exhausted busy moms are, a new survey by Kelton Global1 states millions of American moms prioritize their pearly whites over washing their face, or removing their makeup before bed, ensuring a bright and healthy smile is always a top priority. With 82% of the nation's moms never skipping brushing their teeth every night, REACH® Complete Care™ products keep proper oral care all within REACH® by streamlining and solving a busy moms daily routine.

"To keep smiles bright on the longest day of the year and beyond, remember good overall health begins with good oral health," said Doug Corbett, President and CEO of Dr. Fresh, LLC. "The REACH® Complete Care™ 8-in-1 mouth rinse and Curve™ toothbrush offer ultimate solutions to help moms maintain healthy smiles by keeping proper oral care all within REACH® year-round."

Celebrate the Summer Solstice with a fresh start in your mouth and on your counter top! The Kelton survey also found that moms complain about counter clutter because of the many products needed to ensure optimum health. The new REACH® Complete Care™ Rinse offers 8-in-1 benefits as well as another reason to make moms smile brighter -- less counter clutter. The rinse is uniquely designed to taste great, target problem areas in the mouth, and ensure the bathroom counter stays clean and tidy. No other mouthwash on the market offers this combination of advantages. The 8-in-1 rinse kills bad breath germs, helps prevent gingivitis, reduces plaque, fights tartar build-up, freshens breath and cleans the whole mouth by foaming between the teeth with no burn of alcohol.

"Our innovative products are designed to help consumers clean those hard to reach places, and the unique design of the REACH® Rinse bottle helps to keep bathroom counters clean and tidy, while ensuring proper care is maintained on a regular basis," said Corbett.

The REACH® Complete Care™ Rinse also comes equipped with a toothbrush holder, which ensures the head of the toothbrush stays clear of any countertop bacteria. The no-mess pump and complementary dosage cup guide users towards dispensing the correct amount of liquid and make rinse residue and splatter a thing of the past.

REACH® is a trusted brand with a wide variety of products that offer more benefits for a lower price than the competition. For more information about REACH®, including where to find the innovative oral health care products, visit reachtoothbrush.com.

1. Kelton Global Survey 2015

About REACH®
REACH® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. REACH® is a trusted brand committed to designing innovative products to help promote better oral hygiene. New product development is the foundation of the company and the reason behind its steady growth and success.

Contact Information:

Ili Georgiev
Finn Partners
iliana@finnpartners.com
(310) 552 - 4191

REACH Complete Care products keep proper oral care all within REACH.