SOURCE: Things Remembered

Things Remembered

November 21, 2016 12:28 ET

New Survey Reveals 63 Percent of Respondents Have Re-Gifted a Present; 30 Percent of which Admit they are Likely to Re-Gift this Holiday Season

Seventy eight percent of respondents from the survey conducted by Things Remembered noted they are not likely to re-gift a personalized gift, so the retailer is encouraging consumers to put more thought into gifts this season and end thoughtless gifting

CLEVELAND, OH--(Marketwired - November 21, 2016) - With the biggest holiday shopping days around the corner, Things Remembered, the nation's largest and most prominent retailer of personalized gifts, revealed the results of a nationwide survey it conducted to uncover how many people have re-gifted a present they received, how likely people are to re-gift a present during the 2016 holiday season, what presents people are likely NOT to re-gift, and what makes memorable gifts from holidays past stand out. Sixty three percent of respondents stated they've re-gifted a present in the past; 30 percent of which admit they will likely re-gift this holiday season. Of those who have re-gifted in the past, 45 percent said the most likely recipient of their recycled gift would be a friend or co-worker.

All that said, 78 percent of respondents who have re-gifted said they are not likely to re-gift a personalized gift, so Things Remembered is taking a stand to end re-gifting by encouraging consumers to purchase gifts with a personal touch that friends and family will remember -- and not re-gift.

"There's nothing worse than receiving a gift that feels impersonal and makes you question if you were the intended recipient. So, we launched this survey to uncover if there was a trend toward re-gifting and find out what types of gifts people tend not to re-gift," commented Nelson Tejada, chief merchandising officer for Things Remembered. "With the National Retail Federation reporting that American consumers will spend an average of $935.38 this holiday season, we want to encourage people to consider not just looking for the best deals, but putting a little more thought into their purchases and seek out gifts that people will remember for years to come."

The survey also found that 72 percent of respondents viewed gifts that were personalized with a monogram or special message favorably, closely followed by handmade items (62 percent) and gift cards (61 percent). When respondents were asked what makes a present stand out:

  • Seventy one percent answered: when the giver put a lot of thought into it;
  • Sixty five percent answered: when the gift felt personal;
  • And 48 percent answered: when it was unique.

About the Survey
In October 2016, Things remembered conducted an online survey of 1,200 U.S. adults ages 25-70. Responses were collected using Survey Monkey Audience. The margin of error is +/- 2.8 percent at the 95 percent confidence level. Discrepancies in or between totals are due to rounding.

About Things Remembered
Things Remembered is the nation's leading chain of personalized gift stores. Their personalization experts help customers create unique and enduring personalized gifts for all occasions -- big and small. In more than 567 stores in 48 states and Canada, gifts are personalized while you shop. You can also order online for home delivery or same-day in-store pickup. Shop online at, or find a Things Remembered store near you.

For more news, follow Things Remembered on Twitter and Facebook.

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