SOURCE: Sitecore


January 19, 2010 10:07 ET

New Survey Reveals That CRM, Search and Web Analytics Are Key Elements in Web Content Management Strategies

Web Content Management Investments Still Critical Despite Overall Marketing Budget Constraints

SAN FRANCISCO, CA--(Marketwire - January 19, 2010) - Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore, has revealed.

In the survey of more than 100 decision makers, Sitecore found the number of organizations implementing Web analytics rose to nearly 90 percent. Organizations are looking for a more integrated understanding of site traffic and Web campaigns, therefore unifying Web Content Management, analytics and marketing automation has become a top priority to yield faster conversions. In addition, respondents noted that integrating Customer Relationship Management (CRM) systems and Web CMS software is a top priority.

"These survey results highlight the importance of an integrated approach to Web content management and customer engagement," said Michael Seifert, CEO, Sitecore. "We are no longer seeing sales and marketing tools and Web CMS platforms in silos. Our customers see the need for not only presenting the right content and offering advanced Search and social media features, but the critical element of tracking website data to manage their sales pipeline with a much sharper radar to yield faster online conversions."

Key Findings:

--  Top drivers for implementing a Web CMS solution include: improving
    productivity (19 percent), improving customer service (11 percent)
    increasing sales leads (10 percent)  and building global brand awareness
    (10 percent)
--  73 percent of survey responses indicated online Search as the top third-
    party application with Portal (33 percent)  and CRM (20 percent) following
--  More than 33 percent of respondents plan to integrate online video
    management as part of their 2010 WCM initiatives
--  More than two-thirds of respondents use LinkedIn the most for
    professional use with Facebook and Twitter closely behind
--  A majority of the respondents (52 percent) stated that Web Forms are key
    components of building an interactive website

Learn more about integrating Web CMS solutions and marketing automation: Sitecore Web CMS

About Sitecore

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling Web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage more than 23,000 dynamic websites with Sitecore including Computer Associates, Costco, ISS, Lloyds of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and Toshiba.

Contact Information

  • Media Contact:
    Kim Pegnato for Sitecore
    Email Contact