Fraser Papers Inc.

Fraser Papers Inc.

May 08, 2009 14:53 ET

New Swatchbook Showcases Fraser Papers' Innovative Publishing Lineup

TORONTO, ONTARIO--(Marketwire - May 8, 2009) - Fraser Papers Inc. ("Fraser Papers" or the "Company")(TSX:FPS) announced today that it has developed a new swatchbook to highlight the Company's market leading range of lightweight publishing papers. As customers continue to ask for papers that provide quality and value options, Fraser Papers is the only company to offer innovative high-bright hybrid papers in combination with its diverse freesheet and groundwood offering.

"Because projects have different requirements, we crafted our publishing portfolio to provide a fit-for-use approach for our customers," said Matt Nightingale, Vice President of Marketing. "With the help of our new swatchbook, customers can better navigate our spectrum of freesheet, hybrid and groundwood publishing papers in a comprehensive, easy-to-use format."

The swatchbook design enables users to explore Fraser Papers' freesheet, hybrid and groundwood papers, clarifying product advantages, comparing basis weights and brightness levels across the various grade lines and accessing detailed product specifications.

"We lead the industry with our lightweight expertise, enhanced bleaching technology, FSC and SFI fibre certification, development of a new category of hybrid papers and the breadth of our offering for the publishing market," added Jim Gehrman, General Sales Manager, Publishing Papers. "Now we simplify the specification process by centralizing key product information in the new Fraser Papers publishing swatchbook."

The Company's publishing papers are used in a variety of applications including catalogs, manuals, compliance materials, annual reports, trade books, directories, marketing collateral, direct mail and advertising inserts. Key markets are financial, reference and dictionary, educational, religious, automotive and retail.

To order a swatchbook, contact Fraser Papers at 1-800-920-9988. Or, for a print quality copy of the swatchbook, please click the link below.

Fraser Papers is an integrated specialty paper company that produces a broad range of specialty packaging and printing papers. The Company has operations in New Brunswick, Maine, New Hampshire and Quebec. Fraser Papers is listed on the Toronto Stock Exchange under the symbol: FPS. For more information, visit the Fraser Papers web site at

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