SOURCE: Marketwire + Sysomos

Marketwire + Sysomos

December 14, 2011 12:50 ET

New Sysomos White Paper on Improving Marketing Campaigns With Social Media Monitoring

Real-Time Strategies and Solutions from Industry Experts Help Marketers Gauge Their Campaign Effectiveness and Measure Audience Engagement Using Social Media Monitoring

TORONTO --(Marketwire - December 14, 2011) - Social media monitoring is a real-time compass that can provide a whole new level of insight, intelligence and agility into marketing and promotional efforts. "Social Media: Your Marketing and Promotional Campaign Compass," a Sysomos white paper, illustrates seven ways to use social media monitoring as a marketing campaign compass and includes elements such as micro-targeting an audience, creative messaging and utilizing identified key influencers.

This white paper is part of the Sysomos business library for social media, an educational hub of reports, webinars and case studies that provide expert insights into the ever-expanding social universe, the continual change to the face of commerce, and how individuals and organizations can benefit immediately with the right social media strategies, tools and know-how. 

Smart marketers are using social media as more than just another engagement channel to reach customers and prospects. If used properly it can also act as an early predictor of campaign success or failure. The business library for social media contains a content hub geared specifically to marketers focused on campaign promotion and management, and includes: 

• "Social Media: Your Marketing and Promotional Campaign Compass" [white paper]

• "Extend the Depth of Your Marketing and Promotional Campaigns Using Social Media" [white paper]

• "How to Read Your Campaign Compass" [on-demand webinar featuring Catherine Allen, Vice President at SHIFT Communications] 

About the Sysomos business library for social media
The Sysomos business library for social media contains a compilation of white papers, reports, webinars and more, designed to help organizations expand their thinking about social media and capitalize on conversations to impact every area of their business. Through real-world applications, organizations can discover how social media insights can be applied in the areas of campaign promotion and management, customer service, product and offer development and sales. The business library also contains in-depth resources for agencies and information about social media monitoring and research products to assist organizations in ramping up their social media efforts.

About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.

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