BOSTON, MA--(Marketwire - August 26, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), today announced the
availability of a new online talent management assessment portal for
SilkRoad technology, inc. The tool,
which utilizes Aberdeen's primary research in human capital management,
collected and analyzed data from more than three thousand organizations,
helps companies identify their recruitment, onboarding, employee
performance management, and learning capabilities that lead to improved
business performance. Based on participants' responses to assessment
questions, the online interactive environment recommends specific
strategies and capabilities to assist companies in fine-tuning their talent
management initiatives and actually creating intrinsic value for the
organization.
Aberdeen has successfully launched other interactive portals in the
industry, but this is the inaugural tool for Aberdeen's
Human Capital Management (HCM) practice. The assessment
helps organizations determine their maturity by benchmarking against
leading organizations, as identified through Aberdeen's PACE™
(Pressures, Actions, Capabilities & Enablers) research model. By completing
a 10-minute online survey, in any or all four tracks -- recruiting,
onboarding, employee performance management, and learning -- participants
receive a personalized analysis of how their organizations compare to
industry peers and helps them to quickly identify key capabilities and
technologies used by companies with top performance. Talent management
professionals and business executives can utilize the assessment results to
help determine next steps in order to implement those strategies and
improve their organizations' talent management initiatives.
"The powerful tool that Aberdeen and SilkRoad have developed will allow
organizations to truly understand what they're doing well and where they
have room for improvement," said Kevin Martin, vice president and group
director for HCM and Extraprise research at Aberdeen. "Not only does this
new benchmark tool help identify potential issues, but also it will help
companies solve those problems and improve their talent management and
operational performance."
"Aberdeen is pleased to partner with SilkRoad to bring our first talent
management benchmark assessment to market," said Andrew Boyd, President of
Aberdeen. "First launched in 2004, the Assessment Tool Series has proven to
be a very successful format to provide individualized and research-based
recommendations for end-users across multiple industries and at varying
levels of organizational maturity."
"This Benchmark Tool is going to prove invaluable to any organization
wishing to gauge the effectiveness of their current talent management
processes," said Brian Platz, COO, SilkRoad technology. "The report
provided will allow organizations the ability to see where they fall in
comparison to Best-in-Class ranked companies, build a business case, or map
out an action plan to improve their talent management processes. We are
thrilled to be offering this unique opportunity to the HR community."
For more information about the talent management assessment tool, visit:
http://silkroad.aberdeen.com.
To learn more about Aberdeen's Interactive Assessment Tools, visit:
http://roi.aberdeen.com.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
About SilkRoad technology, inc.
SilkRoad technology, inc. provides software as a service (SaaS) solutions
that significantly improve the talent within its more than 800 customers
across the globe. Through SilkRoad's Life Suite™, an integrated talent
management solution, companies are able to hire better employees, identify
high and low performers, drive a pay-for-performance culture and improve
employee tenure. The SilkRoad Life Suite includes OpenHire™ for
recruiting management, RedCarpet™ for employee onboarding and life
events, WingSpan™ for flexible employee performance management,
GreenLight™ for compensation management, and Eprise™ for employee
intranets and content management.
SilkRoad technology is headquartered in Winston-Salem, NC with offices in
Bedford, MA; Chicago, IL; West Long Branch, NJ; Jacksonville, Florida;
Singapore, Republic of Singapore; Sydney, Australia and Hamburg, Germany.
More information is available on the Web at
www.silkroad.com.
(c) 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Kevin Martin
Aberdeen Harte-Hanks
(617) 854-5314
Kevin.martin@aberdeen.com