SOURCE: Aberdeen Group

Aberdeen Group

August 26, 2009 10:00 ET

New Talent Management Benchmark Assessment Tool Plunges Into the Human Capital Management Market

BOSTON, MA--(Marketwire - August 26, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the availability of a new online talent management assessment portal for SilkRoad technology, inc. The tool, which utilizes Aberdeen's primary research in human capital management, collected and analyzed data from more than three thousand organizations, helps companies identify their recruitment, onboarding, employee performance management, and learning capabilities that lead to improved business performance. Based on participants' responses to assessment questions, the online interactive environment recommends specific strategies and capabilities to assist companies in fine-tuning their talent management initiatives and actually creating intrinsic value for the organization.

Aberdeen has successfully launched other interactive portals in the industry, but this is the inaugural tool for Aberdeen's Human Capital Management (HCM) practice. The assessment helps organizations determine their maturity by benchmarking against leading organizations, as identified through Aberdeen's PACE™ (Pressures, Actions, Capabilities & Enablers) research model. By completing a 10-minute online survey, in any or all four tracks -- recruiting, onboarding, employee performance management, and learning -- participants receive a personalized analysis of how their organizations compare to industry peers and helps them to quickly identify key capabilities and technologies used by companies with top performance. Talent management professionals and business executives can utilize the assessment results to help determine next steps in order to implement those strategies and improve their organizations' talent management initiatives.

"The powerful tool that Aberdeen and SilkRoad have developed will allow organizations to truly understand what they're doing well and where they have room for improvement," said Kevin Martin, vice president and group director for HCM and Extraprise research at Aberdeen. "Not only does this new benchmark tool help identify potential issues, but also it will help companies solve those problems and improve their talent management and operational performance."

"Aberdeen is pleased to partner with SilkRoad to bring our first talent management benchmark assessment to market," said Andrew Boyd, President of Aberdeen. "First launched in 2004, the Assessment Tool Series has proven to be a very successful format to provide individualized and research-based recommendations for end-users across multiple industries and at varying levels of organizational maturity."

"This Benchmark Tool is going to prove invaluable to any organization wishing to gauge the effectiveness of their current talent management processes," said Brian Platz, COO, SilkRoad technology. "The report provided will allow organizations the ability to see where they fall in comparison to Best-in-Class ranked companies, build a business case, or map out an action plan to improve their talent management processes. We are thrilled to be offering this unique opportunity to the HR community."

For more information about the talent management assessment tool, visit:

To learn more about Aberdeen's Interactive Assessment Tools, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

About SilkRoad technology, inc.

SilkRoad technology, inc. provides software as a service (SaaS) solutions that significantly improve the talent within its more than 800 customers across the globe. Through SilkRoad's Life Suite™, an integrated talent management solution, companies are able to hire better employees, identify high and low performers, drive a pay-for-performance culture and improve employee tenure. The SilkRoad Life Suite includes OpenHire™ for recruiting management, RedCarpet™ for employee onboarding and life events, WingSpan™ for flexible employee performance management, GreenLight™ for compensation management, and Eprise™ for employee intranets and content management.

SilkRoad technology is headquartered in Winston-Salem, NC with offices in Bedford, MA; Chicago, IL; West Long Branch, NJ; Jacksonville, Florida; Singapore, Republic of Singapore; Sydney, Australia and Hamburg, Germany. More information is available on the Web at

(c) 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts  02210-1928
Telephone: (617)854-5200
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