SOURCE: Simba Information

Simba Information

June 11, 2009 15:50 ET

New Technology for Delivery and Utilization of Professional Information More Critical in Tough Economy

STAMFORD, CT--(Marketwire - June 11, 2009) - A wave of layoffs, bailouts and vanishing retirement funds have quickly changed most people's financial outlook and a wide range of business sectors are suffering. However, all the doom and gloom has not slowed the explosive development of social media and consumers' addiction to powerful communication devices. "Technology and Information Markets 2008-2009" -- the latest report from leading media industry forecast and analysis firm Simba Information -- examines how technology is becoming even more critical to publishers and information providers as a result of this economic crisis.

Once dominated by tweens, social media sites have now rocketed to popularity among business professionals. Businesses are increasingly coming around to the belief that they need to connect and interact with their prospective clients, and social networking sites provide the vehicle for that contact.

Other technologies -- such as news feeds, search engines and text analytics -- have tremendous growth potential because with the daily proliferation of even more information on the Web through social media sites, tools that cut through the clutter are gaining in value.

"Technology and Information Markets 2008-2009" outlines the top technologies impacting and shaping information markets. It explains these technologies in layman's terms, gives real world examples of what they are used for today and identifies key players for each technology. The report describes how these technologies might be used in the future, their impact on the market and what obstacles have to be overcome for each to reach its full potential. Technologies covered in the report include:

--  Search algorithms
--  Wireless technology
--  Customized information delivery and workflow integration
--  Text-analytics
--  Algorithmic trading in financial markets
--  Targeted ad-serving technologies
    

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com or call 888-29-SIMBA.

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