MADD Canada

MADD Canada

September 01, 2005 08:20 ET

New TV PSA unveiled to combat drugs and driving

MADD Canada on the offensive to halt drug impaired driving Attention: Education Editor, Media Editor, News Editor OAKVILLE, ONTARIO--(CCNMatthews - Sept. 1, 2005) - 'If you're high, you can't drive!' is the message Mothers Against Drunk Driving (MADD Canada) wishes to emphasize with young Canadians in the weeks and months ahead. The anti-impaired driving group is raising awareness to the dangers of toking and driving with the release of a new public service announcement television spot.

Entitled 'Papers,' the new PSA warns that if a person is taking drugs, they should not think of driving. The PSA depicts a seeming conversation between a package of rolling papers and a young person who has just toked. [View the PSA spot on www.madd.ca]

"This is a very important message delivered in a humourous and twisted way," says Andrew Murie, MADD Canada's Chief Executive Officer. "It is a PSA designed specifically to speak to young people who are cannabis users. We want to emphasize to this group that taking drugs and driving do not mix."

"We are very happy with the ingenious creative Saatchi and Saatchi produced for this PSA," adds Mr. Murie, "It is scene that I'm sure will make an impact and be remembered."

MADD Canada reports that the PSA is being distributed to television stations across Canada for immediate airing.

Mr. Murie cites disturbing trends in drug use and driving habits that MADD Canada is looking to change. In a recent Canadian survey (2003) on drug use:

• 20 % of high school drivers drove within one hour of using cannabis; and,
• 23% of high schools students reported being a passenger in a vehicle driven by a someone who had been using drugs prior to driving.

"Drugs like marijuana are popular with students," says Mr. Murie. "We are concerned with perception of young people that is okay to toke and drive. Our campaign is to educate Canadians that drug impairment is as dangerous as if you're drinking alcohol."

For more information on MADD Canada's awareness campaign relating to drug impaired driving, visit www.madd.ca.

For more information:
Andrew Murie, MADD Canada's CEO 1-800-665-6233, ext. 224
/For further information: www.madd.ca/ IN: EDUCATION, HEALTH, SOCIAL

Contact Information

  • Andrew Murie, Chief Executive Officer
    Primary Phone: 800-665-6233 ext. 224
    E-mail: amurie@madd.ca