SOURCE: Delivery Technology Solutions

Delivery Technology Solutions

November 11, 2010 07:00 ET

New UDS 888-SUB-TO-GO Ad Campaign Targets Pharmaceutical Reps

Campaign Reaches Out to More Than 85,000 Drug Industry Executives

BOCA RATON, FL--(Marketwire - November 11, 2010) - Universal Delivery Solutions (UDS) is the operating unit of Delivery Technology Solutions Inc. (PINKSHEETS: DTSL), the leader in delivery management technology is targeting what is believed to be the highest concentration of catering buying power for its 888-SUB-TO-GO service in the December issue of Pharmaceutical Representative magazine. The company has secured the inside back cover full-page advertising space in the forty-year-old magazine that specializes in content for reps, trainers and sales managers at pharmaceutical and biotechnology companies. UDS is the operating unit of Delivery Technology Solutions Inc. (PINKSHEETS: DTSL), the leader in delivery management technology.

"When we saw the data about the readership made available to us by the publication, it was impossible to ignore the fact that sixty-one percent of its audience makes important buying decisions regarding catering services, and that the titles of their subscribers are who we want to influence," said UDS CEO Ryan Coblin.

Pharmaceutical Representative is a monthly magazine serving the information needs of pharmaceutical sales professionals. Primary care representatives, specialty representatives, district managers, sales managers and regional managers make up 86% of its readership. A circulation of 30,000 representatives offers an additional 55,000 "pass-along" readers who share copies of each issue.

The practice of sales reps buying lunches for physicians and office staff was spotlighted in a January 2009 revised Code of Interactions with Healthcare Professionals issued by the trade organization PhRMA, the Pharmaceutical Research and Manufacturers of America. It called for those interacting with healthcare professionals to provide only 'modest meals' on an 'occasional basis' during an 'informational presentation' at the 'physician's office.'

 "There is no question that the revised PhRMA code has altered the catering aspect of pharmaceutical sales and probably reduced it in size," Mr. Coblin added, "but, we see our catering menu as ideally aligned with the "modest meals" it calls for, and the eat fresh message offers a healthier option to pizza, which is also mentioned in the code."

As previously mentioned, 888-SUB-TO-GO™ has launched a nationwide advertising campaign that will help brand, and market the national catering and event management program. This advertisement furthers the nationwide effort in building, and branding the largest franchise network for 888-SUB-TO-GO™ catering. There are additional marketing efforts planned for the near future and the company will share these efforts with the investment community in the coming weeks. The advertisement being distributed in Pharmaceutical Representative magazine is the same as the one launched last week in SalesForce XP magazine.

888-SUB-TO-GO is the brand name for SUBWAY® Corporate Catering & Event Management, a one-number blended solution for large and complex catering orders. Offering a dense national footprint of certified catering franchisees, 888-SUB-TO-GO is able to serve meals for almost any number of people at locations almost anywhere in the country.

About: Universal Delivery Solutions, Inc
Universal Delivery Solutions, Inc. Symbol: (DTSL), www.universaldelivery.com, is the leader in providing comprehensive custom-developed catering/delivery solutions to industries throughout North America. Universal Delivery Solutions, Inc (UDS) is wholly-owned operating subsidiary of Delivery Technology Solutions Inc. The company offers blended solutions through a seamless system that integrates Customer Relationship Management (CRM) and Call Center IT services utilizing a proprietary technology backbone to offer convenience, consistent quality, flexibility, accountability and value for consumers and companies.

Safe Harbor:
The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

Contact Information

  • Contact:
    Delivery Technology Solutions, Inc.
    Mr. Ryan Coblin
    CEO
    561-674-9500