W3i, LLC

May 25, 2012 12:06 ET

New Version of FlipToast Released, Simplifying Social

MINNEAPOLIS, MN--(Marketwire - May 25, 2012) - W3i (, a leader in monetization and user acquisition solutions for freemium apps, announces a sleek new interface for FlipToast, the app that simplifies social media. This fresh update to the Mac and PC versions of FlipToast comes shortly after Microsoft announced FlipToast as the only social app for Windows 8 Metro. The update carries forward all of the great features that nearly a million monthly active users on Mac and PC already enjoy, as well as, a cleaner design and improved navigation!

FlipToast is an engaging social app with a unique solution -- an always-on connection to the user's social network. The FlipToast app allows users to access their social network -- Facebook, Twitter, YouTube -- without being in the browser. Users can chat, drag-and-drop photos, invite and recommend games to friends while playing those games and more.

New Sidebar

The new sidebar was simplified down to four categories with the related functions nested underneath. Now all of your Facebook-related activities are in the same place; and you can choose to expand the network you use most, for easy access.

You can easily see when you have new notifications because the little orange circle appears on the button.

Social Search Function

FlipToast's social search function allows you to search your Facebook friends' Facebook content (statuses, posts, etc.), bringing informative interactions online -- all to make your life easier!

Additional Controls

Play or Pause - Now you can play or pause your desktop notifications with one click, so if you don't want to see every single post, you don't have to. Hide arrows - clicking the double arrows at the top right of your sidebar hides the bar on your command. All that remains visible is the small icon on your desktop. Of course, once you click the icon, your sidebar will expand again. Close button - clicking the little "x" at the top of the sidebar will now close the application and completely hide the sidebar on your command.

More to Come
FlipToast is launching cross platform opportunities, with the editions of FlipToast, compatible with iOS and Android arriving soon.

"We are really pleased with the new interface for FlipToast. The design and improved navigation allows for a great user experience." - Shivani Khanna, Product Manager, W3i.

To learn more about FlipToast, visit

About W3i: W3i is a leader in monetization and user acquisition solutions for mobile, desktop and social apps. Utilize an experienced team of app-savvy marketers with deep technical know-how to grow your app business. We are ready to collaborate with app developers to execute programs that quickly deliver revenue and quality users. To learn more, visit with offices in Minneapolis, San Francisco and Sartell, MN.

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Contact Information

  • Press Contact:
    Deborah Manthei
    Director of Marketing Communications
    320-257-7571 (office)
    Email Contact